Sales Development Representative: Lead Nurturing

Want to revolutionise the future of education and do meaningful work that transforms future generations’ lives?

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, UK, and beyond.

This is a full-time, remote/hybrid position.

The Role:

We are looking for a highly articulate, commercially minded SDR to support the nurturing of Marketing Qualified Leads (MQLs) through a blend of lead engagement, event follow-up, written communication, and admissions-focused content development.

This is not a purely transactional sales role. It is best suited to someone who is confident on the phone, highly organised, and also an excellent writer with strong judgement, curiosity, and an interest in the university admissions space.

The successful candidate will play a key role in moving families from initial interest towards consultation by combining thoughtful outreach with high-quality content and marketing support.

The ideal candidate will be dynamic, able to build rapport easily, be teachable, and have a growth mindset.

The purpose of this role is to represent Crimson and be an early point of contact for prospective families by:

Conducting courtesy and nurture calls with webinar, event and MQL leads before and after events

Providing families with relevant information and resources to support next steps with Crimson

Booking consultations with Academic Advisors where appropriate

Writing and refining Groove flows, nurture emails, follow-up messaging and other lead-facing communications

Developing admissions marketing assets such as case studies, blogs, editorials, summary documents and event follow-up materials

Helping ensure that Crimson’s tone, positioning and messaging are consistent, polished and effective across sales and marketing touch points

What are the main responsibilities for this role?

Call MQL and event leads before and after webinars, school events and in-person sessions to nurture interest and encourage progression to consultation

Establish, develop and maintain positive and professional customer interactions and relationships for Crimson

Respond to lead enquiries and provide relevant information and resources in a timely and thoughtful way

Track lead progression and maintain accurate CRM records in Salesforce

Support webinar and event follow-up by segmenting leads, identifying next actions and recommending appropriate nurture

Write, edit and maintain Groove flows for webinar registrants, attendees, MQLs and related lead groups

Develop written marketing assets including case studies, blogs, follow-up emails, landing page copy support, and other sales enablement materials

Translate webinar, consultation and market insights into useful content ideas that support lead conversion

Work closely with Sales, Marketing and School Partnerships teams to align messaging and follow-up

Contribute ideas for new assets, campaigns and lead-facing resources that support engagement and bookings

Continuously improve knowledge of the university admissions landscape, especially across the UK and US, and where relevant the EU

What skills, experience and qualities are required?

University degree required

Excellent spoken and written English

Strong writing and editing ability, with the confidence to adapt tone for different audiences while maintaining Crimson’s style and standards

Strong phone presence and the ability to build rapport quickly with parents, students and school stakeholders

Experience in content writing and research

Knowledge of university admissions, especially UK and US admissions, preferred

Excellent organisation skills and excellent attention to detail in editorial and design areas

Create, ideas rich

Comfortable working across multiple systems and platforms, including CRM systems such as Salesforce

Friendly, people-focused and highly professional

Strong judgement, curiosity and initiative

Able to move fluently between parent communication, internal coordination, and content creation

Positive attitude, empathy, confidence, adaptability and willingness to learn

A strong reader and researcher who can quickly absorb information and turn it into clear, useful communication

What does success look like in this role?

MQL and event leads are engaged promptly, frequently, professionally and thoughtfully

High-quality consultations are booked consistently from nurtured lead pools

Families receive clear, useful and polished communication that builds trust in Crimson

Groove flows and written assets are strong in content, on-brand in tone and effective in driving progression

Admissions case studies, editorials, blogs and follow-up materials are developed consistently and contribute to lead engagement and conversion

Sales and Marketing teams see this role as a reliable bridge between live lead interaction and written nurture

Why work for Crimson?

Flexible working environment, you will be empowered to structure how you work

Option to work from our many locations/remotely around the globe (role dependant) with us!

Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.

$1,000 training budget per year- we love to level up!

Psychologist on staff

Impressive fireside chats and workshops to help the team continuously level up

Radical Candour is a feedback approach we live by

We’re a global player with 28 markets (and growing) across the globe!

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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