Marketing Manager, Principal

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

First American is looking for a Marketing Manager, Principal to join the Strategic Technology Division on the Endpoint team. You will help evolve our audience, and messaging strategy to support the rollout of our proprietary title and settlement workspace across a diverse internal audience spanning multiple divisions.

The ideal candidate is a strategic, insight-driven storyteller who excels at translating complex capabilities into compelling narratives for different audiences. You'll partner closely with research, product, and division stakeholders to shape how the workspace is understood and adopted as it continues to evolve.

We are open to remote candidates for this role

Reporting to the Director, your responsibilities will include:

Owning and evolving workspace narrative and messaging strategy, ensuring alignment with product strategy, audience needs, and business priorities

Developing a deep understanding of audience mindsets across divisions and tailoring messaging and storytelling approaches to support adoption and understanding

Developing and maintaining messaging frameworks that guide feature communications, storytelling assets, and audience-specific positioning

Creating and maintaining a centralized library of always-updating narrative resources, including: messaging frameworks, talking points, feature benefits, monthly reports, demos, and success stories

Working closely with cross-functional teams and broader marketing team, to ensure unique audience and messaging needs are understood and can inform high-level strategy

You'll come to our team with:

7+ years of experience in marketing, brand strategy, communications, or a related discipline

Strong audience insight and ability to identify nuanced differences in customer needs, motivations, and mindsets

Demonstrated expertise in communications and narrative strategy, ideally in the tech space

Exceptional writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives for a variety of audiences

Deep collaborative sensibility, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners and teams

Ability to excel in a fast-paced, rapidly evolving environment

Ability to work as an IC, with interest in people management long-term

Pay Range: $97,700.00 - $130,300.00 Annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County.

First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

What We Offer

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.