PPC Specialist

PPC Specialist (Google Ads & Paid Media) – Remote

Remote | Full-Time | U.S. Hours

Hiring for Our Client

Our client is a rapidly growing multi-location home services company operating across multiple U.S. markets. They are seeking an experienced PPC Specialist to own paid media performance across Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization.

This is a hands-on role for someone who enjoys managing significant advertising budgets, improving lead generation performance, and driving measurable business results.

Key ResponsibilitiesGoogle Ads & Local Services Ads (LSA)

Manage Google Ads MCC accounts across multiple locations

Optimize Search campaigns, bidding strategies, keywords, and ad copy

Manage and monitor Local Services Ads (LSA) performance

Conduct search term analysis and negative keyword management

Improve lead volume while reducing cost per lead

Manage campaign budgets and performance pacing

Landing Page Optimization

Manage and optimize Unbounce landing pages

Conduct A/B testing on headlines, forms, CTAs, and layouts

Improve conversion rates across service areas and markets

Build new location-specific and service-specific landing pages

Performance Reporting

Create weekly and monthly paid media reports

Track:

Cost Per Lead (CPL)

Cost Per Booked Job

Conversion Rate

ROAS

Identify performance trends and optimization opportunities

Provide actionable recommendations to leadership

Meta Ads (Preferred)

Manage Facebook and Instagram advertising campaigns

Build and maintain audience targeting strategies

Support lead generation, engagement, and awareness campaigns

Collaborate on creative development and testing

Required Qualifications

3+ years of hands-on PPC management experience

Strong Google Ads experience including Search and Local Services Ads (LSA)

Experience managing multi-location or franchise-style accounts

Experience with Google Ads MCC structures

Experience using landing page platforms such as Unbounce or Instapage

Comfortable managing large monthly advertising budgets

Strong analytical and reporting skills

Ability to identify issues, develop solutions, and execute improvements independently

Preferred Qualifications

Home services, plumbing, HVAC, roofing, restoration, or similar industry experience

Experience with Google Business Profile (GBP)

Familiarity with call tracking platforms such as CallRail or CallTrackingMetrics

Experience with pay-per-lead platforms

Basic HTML/CSS knowledge

Experience leveraging AI tools and marketing automation platforms

What Success Looks Like

Increased lead volume across multiple markets

Reduced cost per lead and cost per booked job

Strong budget management and allocation decisions

Continuous testing and optimization of campaigns and landing pages

Data-driven recommendations that improve overall marketing performance

Ideal Candidate

Proactive and highly accountable

Comfortable managing multiple campaigns and markets simultaneously

Strong problem-solving mindset

Results-oriented and data-driven

Continuously learning and adapting to platform updates

Thrives in a fast-growing environment