Director, Business Development, SEA

Purpose & Overall Relevance for the Organization

Drive and accelerate profitable and sustainable market share growth across SEA tthrough the design and execution of cross-functional strategic initiatives.

Elevate organizational effectiveness by simplifying processes and optimizing the operating model to eliminate inefficiencies.

Enable faster, more effective decision-making through strong stakeholder alignment, transparency, and data-driven insights.

Responsible for decoding market dynamics, evangelizing cutting-edge data and AI initiatives, and managing a portfolio of high-impact strategic projects

Key Responsibilities

Strategic Business Planning and Impact

Drive the development and execution of the SEA Strategic Business Plan with the GM and leadership team across brand, channels, and enabling functions.

Lead strategic planning and key projects

Evaluate, design and implement new or optimized commercial models for SEA and SEA countries.

Provide robust oversight, coordination, and management of the company’s strategic priorities portfolio using a single, systematic project management approach across the SEA region.

Lead and drive high-stakes "Moonshot" planning and ambitious strategic frameworks transforming visionary ideas into regional execution.

Facilitate business reviews, strategy workshops and yearly priorities.

Change Management / Project and Process Management

Drive key strategic initiatives and execution end to end across SEA SLT stakeholders.

Manage risks, escalate decisions, and secure stakeholder alignment.

Prioritize and coordinate cross-functional initiatives to maximise impact.

Standardize and simplify processes in line with global guidelines

Lead and implement organizational and process transformation initiatives to support business objectives.

Operating Model Evolution and Head Office Management

Drive the SEA Head Office operating model to support business growth.

Facilitate SLT governance, management routines, and executive engagements.

Track, monitor and report key business KPIs for SEA.

Act as the connection between regional leadership, local country teams, and global stakeholders to ensure synchronized execution of business goals

Adapt and deploy Head Office frameworks to SEA.

Plan and coordinate Head Office offsites and market visits.

Business Intelligence

Leverage data and insights to make strategic choices and identify further growth opportunities.

Translate analytics into actionable business recommendations.

Act as the regional champion for Data & Analytics and AI initiatives, fostering a data-driven culture across various departments in SEA

Leadership & Communication

Build team capabilities and drive a high-performance culture.

Lead with strong leadership presence and role model adidas values through effective communication.

Key Relationships

GM and Senior Leadership team of adidas SEA

EM BD function

SEA DTC, E-Com, and Wholesale/Franchise, Brand teams

Country Channel and Brand teams

EM Commercial Leads and Business Development/PMO

SEA and EM Support Functions including IT, Finance, Operations, HR

Knowledge, Skills And Abilities

Leadership: Proven ability to influence cross functionally and at a senior levels of the organization.

Strong strategic thinking capability with clear thought leadership approach.

Sound business acumen.

MS Office especially Excel and Powerpoint: Advanced

High personal impact and effective communication skills that articulate a clear thought process.

Fluent in written and spoken English is a must

Requisite Education And Experience / Minimum Qualifications

Minimum 12 years of experience in finance, commercial, strategy, project, or change management within a matrixed, multi-channel or consulting environment

University degree in business preferably with finance, marketing or sales.

Industry: Preferably from apparel/footwear/fashion or FMCG industry