Lead Marketing Cloud Analyst

Organisation/Entity: Transport For NSW

Job category: Information & Communication Technology

Job location:

Macquarie Park, NSW, AU, 2113

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Job reference number: 107262

Employment type: Permanent Full-Time

Salary range: $158393.0-$177399.0

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You’re someone who wants to create outcomes that have a real impact on the people of NSW.

You're all about the detail and this role will allow you to drive evidence-based decision making to optimise systems and efficiency, not just for the business but for our customers too. It's data and research with impact you can see.

In this role, you'll:

Work as part of a team delivering personalised, data driven customer engagement and marketing automation through Salesforce Marketing Cloud.

You will lead the design and optimisation of compliant, scalable customer journeys in a complex environment.

For more information on this position and business unit, view the role description and information pack.

About you

Advanced Salesforce Marketing Cloud expertise, including Journey Builder, Automation Studio and Email Studio, with strong SQL capability to deliver targeted, automated customer journeys.

Strong understanding of privacy, consent and data governance, with the ability to design compliant, scalable marketing solutions.

Proven ability to analyse and optimise campaign performance and translate complex business requirements into effective technical outcomes.

Experience with other Salesforce projects (Service Cloud, Sales Cloud, Data Cloud) would be beneficial

Who we are

Transport for NSW provides a safe, integrated, and efficient transport system. We connect people, communities and industry every day.

Join us

Our workforce is as diverse as the community we serve. If you’d like further information on our inclusion and diversity initiatives, visit Transport careers.

Flexible work options may be available. Learn more via Flexible work options and policy

Apply today

Applications close 11:59 PM 3rd July 2026.

For more information about this role, please contact EMILIA.MAIELLO@TRANSPORT.NSW.GOV.AU.

Aboriginal people and people living with disability are supported throughout the recruitment process and at work, and we encourage you to apply. Visit Supporting Aboriginal People or Supporting People with Disability for more information or speak to your talent team member to arrange any adjustments to how you interact with us.

Learn more about how to apply via Our recruitment process | Transport for NSW

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