Social Media Manager
Skills
About the role
AI Job Summary
Proven experience managing social media channels, content creation and community engagement.
Experience creating and publishing posts, stories, reels and short-form video across platforms.
Experience developing and maintaining content calendars for racing, adoption, welfare and marketing priorities.
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Role Type
Permanent • Full-time • Associate
Pay Rate
$80,000 AUD – $90,000 AUD (Annum)
Description
About Us!
We are greyhound lovers who facilitate the commercial operation of our vibrant sport of greyhound racing. GRNSW is invested at every stage of the greyhound lifecycle from kennel to couch. GRNSW is committed to the long-term sustainability of the industry by caring for our People, Pups and Participants. Greyhound Racing NSW is the body corporate of our industry, charged with providing strategic direction, innovation and governance. GRNSW promotes the exciting racing aspect of the industry, as well as the equally important rehoming of our athletes.
About the role
Are you always thinking about the next great post, reel or story? Do you know how to turn moments into engaging content and build communities online?
GRNSW is looking for a creative and proactive Social Media Manager to take ownership of the organic social media presence for TheDogs.com.au and GAP NSW. You’ll be the lead for creating engaging content, bringing race days and adoption stories to life, managing community engagement and helping to grow our audiences across multiple platforms.
This is a fast-paced and varied role where no two days are the same. One day you could be sharing race-day highlights, the next you could be helping a retired greyhound find its forever home.
Key Accountabilities
Own and manage the day-to-day social media activity for TheDogs.com.au and GAP NSW.
Create, schedule and publish engaging content across social media platforms, including posts, stories, reels and short-form video.
Develop and maintain content calendars that support racing, adoption, welfare and marketing priorities.
Monitor, engage and grow online communities while maintaining a positive and professional brand presence.
Coordinate with photographers, videographers, racing clubs and internal stakeholders to source timely and compelling content.
Monitor social media sentiment, identify emerging trends and escalate reputational issues where required.
Analyse performance and provide insights to continuously improve engagement, reach and audience growth.
About you
Proven experience managing social media channels, content creation and community engagement.
Strong understanding of social media platforms, content trends and audience behaviour.
Excellent storytelling and communication skills.
Experience creating visual and video content using Canva, Adobe Creative Suite or similar tools.
Highly organised with the ability to manage multiple priorities and deadlines.
Comfortable working flexibly to support race meetings, events, campaigns and time-sensitive content.
A passion for digital storytelling, sport, racing, animal welfare or community engagement is highly regarded.
Positive, proactive and collaborative approach with a willingness to roll up your sleeves and make things happen!
About our Perks!
Christmas holiday shutdown period for two weeks.
5 for 4 weeks Annual Leave initiative. Take 4 weeks AL within a year, and you receive a 5th AL week to take in the same year!
Hybrid working and flexible work hours, with office collaboration days on Mondays and Tuesdays.
$1000 Wellbeing payment provided at $250 per quarter for you to take care of you.
Employee Wellbeing Platform ‘Sonder’ for you and your family.
Bi-yearly company-wide events.
Truly a great culture where we are all invested in our People, Pups and Participants.
About our values aligning with yours
Integrity in practice – Demonstrates a consistent and uncompromising commitment to the highest personal and professional standards.
Collaboration in practice – Values the importance of establishing and maintaining credibility, engagement and partnerships with a broad range of people.
Accountable in practice – Willingness to be held accountable for decisions, performance, emotions and behaviours.
Respect in practice – Respectfully acknowledges differences and consistently accommodates various opinions in decision-making and actions.
Excellence in practice – Motivated to deliver quality service and seek innovative improvements with a positive and sustainable impact.
If this role sounds like you, we would love to see your application!
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