Sr Manager, Games Marketing

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn't just the Best Place to Play — it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Role overview:

The Senior, Brand Marketing Manager will be responsible for building and leading brand marketing for multiple high-profile game franchises.

This position will play a critical role in ensuring financial success of a portfolio of games, including live service titles. The successful candidate will be responsible for the creation and management of holistic global marketing plans that drive growth and profitability for our games. The role involves creating plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players.

Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models. The ideal candidate will possess a balance of creativity and analytical thought to drive product strategy and year-round marketing plans to keep players constantly engaged.

What you'll be doing:

Marketing Strategy – Lead marketing for game titles

Set overall marketing strategy for entire lifecycle of products – from greenlight to launch campaign to post-launch marketing plans and operations

Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics

Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics

Drive holistic franchise management, marketing revenue opportunities outside of game launches

Budgeting – Manage annual title marketing budgets

Team Management

Studio Partnership – Partner with studio leadership to deliver on overall business goals for each game

What we're looking for:

10+ years of video game product marketing experience, with a focus on live services and AAA game marketing

Marketing degree or equivalent – Master's Degree is preferred.

Preferred Qualities:

Live services experience, can include products with continuous revenue models and constantly updated content offerings

Expertise in assessing and building new business models with players in mind

Ability to make data driven marketing decisions

Excellent verbal and written communication skills

Ability to lead individuals in creating and executing the best solutions for the business, partners and consumers

Ability to think strategically and execute tactically, and a persistent attention to detail

Ability to adapt to a quickly in a dynamic, changing, fast-paced environment

Proven expertise in the planning, execution and leadership of business plans

Bi-lingual fluency in English and Japanese

Benefits:

Discretionary bonus opportunity

Private Medical Insurance

Dental Scheme

25 days holiday per year

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Access to cycle garage and showers

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.