Latam Paid Media Manager - Opportunity to relocate to Panama

Your next big campaign could impact an entire region!

Please consider this position is an opportunity to relocate to Panama, Central America

The role manages all paid media strategies for Hilti Latin America, executing campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, and programmatic management, conducting market research, optimizing campaigns, collaborating with content and design teams, and staying updated with industry trends and technologies.

What You'll do

Manage all Paid Media Strategy of Hilti Latin America

Develop and execute paid media campaigns across various platforms(Google Ads, Google Business Profile, Google Maps, Facebook Ads, LinkedIn Ads, Programmatic management, etc ) targeting Latin American audiences

Conduct market research to identify opportunities and trends in the Latin American market.

Optimize campaigns based on performance metrics.

Collaborate with the content and design teams to create compelling ad creatives that resonate with the target audience.

Monitor and analyze campaign performance data to provide actionable insights and recommendations.

Stay updated with industry trends, best practices in paid media advertising and updates of new technologies for media analytics.

What You’ll Bring

Bachelor’s degree in marketing, Advertising, Business Administration, or a related field.

Proven experience running Digital Media Campaigns (setting in digital ads platforms)

In-depth knowledge of advertising platforms such as Google Ads, Google Business Profile, Google Maps, Facebook Ads, LinkedIn Ads,Programmatic management, etc

Strong analytical skills and the ability to interpret data to optimize campaign performance

Fluency in both English and Spanish (Portuguese proficiency is a plus)

Previous experience in Implementation of digital guideline and Data processing

Experience in managing large-scale paid media budget

Familiarity with SEO, SEM, and other digital marketing strategies

Certifications in Google Ads, Facebook Blueprint, or other relevant platforms is a plus

Excellent communication and collaboration skills

What’s In It for You

We really value our people, and we've worked hard to develop a reward package that reflects this. Some of our benefits include:

Annual Bonus according to results

Meal vouchers

Saving funds

Private Health Insurance

Paid leave to work on charitable projects

Hybrid scheme of work with 50% of flexibility

Employee resource groups focused diversity and sustainability topics

Among others

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.