Senior Digital Marketing Analyst

Stantec is a global leader in sustainable engineering, architecture, and environmental consulting. The diverse perspectives of our partners and interested parties drive us to think beyond what’s previously been done on critical issues like climate change, digital transformation, and future-proofing our cities and infrastructure. We innovate at the intersection of community, creativity, and client relationships to advance communities everywhere, so that together we can redefine what’s possible. The Stantec community unites approximately 32,000 employees working in over 450 locations across 6 continents.

The Digital Marketing Analyst owns the analysis and communication of digital marketing performance data, ensuring marketing teams have reliable, actionable insights to inform content and campaign planning, optimization, and reporting. This role leverages existing analytics platforms and dashboards and is responsible for developing and maintaining organizational reports, frameworks, and templates. They will establish standardized measurement frameworks, ensure data integrity, and translate complex data into clear, narrative-driven insights. The Analyst works closely with digital marketing, content strategy, and business line marketing teams to identify trends, evaluate results, support optimization efforts, and communicate performance outcomes to stakeholders.

Responsibilities:

Data & Reporting Strategy

Establish and document standardized digital marketing KPIs, reporting frameworks, and definitions across campaigns and channels

Design and develop reporting processes and templates to support campaign, business line, and executive-level reporting

Work across the end-to-end marketing reporting ecosystem to consolidate digital marketing data from both custom PowerBI dashboards and platform metrics tools (including but not limited to Hootsuite, HubSpot, Google Search Console, YouTube, LinkedIn)

Collaborate with the Market Planning & Intelligence team to support ongoing dashboard and reporting tool enhancements

Data Governance & Quality

Monitor data quality across systems, identifying inconsistencies, gaps, and anomalies in tracking or reporting

Partner with marketing and operations teams to improve data structure, taxonomy, and naming conventions to ensure reporting accuracy

Support governance efforts by documenting processes and enforcing best practices for data hygiene and tracking implementation

Performance Analysis & Optimization

Conduct ongoing analysis of campaign and content performance across email, web, social, search (SEO/AEO), and paid media channels

Identify trends, insights, and performance drivers to inform campaign and content optimization recommendations

Evaluate audience behaviour, engagement patterns, and conversion pathways to improve campaign effectiveness

Support testing strategies (A/B testing, multivariate testing) and measure impact of optimizations

Insights & Storytelling

Translate complex datasets into clear and concise data visualizations (Excel, PowerPoint, and other tools) and actionable recommendations

Develop narrative-driven reporting (i.e. data storytelling) that connects marketing performance to business outcomes

Prepare executive summaries and presentations that highlight key trends, risks, and opportunities

Cross-Functional Collaboration

Partner with digital strategy and distributed marketing teams to align measurement strategies with business goals

Collaborate with the digital strategy team on data model design, taxonomy, and campaign tracking standards

Act as a subject matter expert on marketing analytics tools and reporting capabilities

Education/Experience:

Bachelor's or master's degree in marketing, data analysis, or a related field

7-10 years of experience in digital marketing analysis, marketing operations, and performance reporting

In-depth experience working with digital marketing analytics tools

Previous experience with engineering, architecture, interior design, professional services, or marketing in related fields is considered an asset

Capabilities & Credentials:

Strong analytical and problem-solving skills with the ability to interpret large datasets

Experience building data visualizations (Power BI, Excel, PowerPoint, or similar tools)

Understanding of digital marketing channels and performance metrics (Google Analytics, SEO/AEO, email, paid media, social)

Familiarity with attribution models and campaign tracking methodologies

Demonstrated advanced proficiency in Excel and data manipulation techniques.

High attention to detail with a focus on data accuracy and integrity

Strong written and verbal communication skills with the ability to translate marketing data into business insights

Experience leveraging AI tools (e.g., prompt engineering, agent workflows, applied machine learning) to improve analysis efficiency, automate reporting processes, and surface deeper performance insights is preferred.

Ability to communicate with senior management, supervisors, peers, and internal clients clearly and effectively.

Ability to manage multiple priorities and work across distributed, cross-cultural teams

Ability to work effectively within a group as well as independently motivated with primarily remote supervision

Primary Location: India | Pune

Organization: Stantec IN Business Unit

Employee Status: Regular

Business Justification: New Position

Travel: No

Schedule: Full time

Job Posting: 23/06/2026 07:06:55

Req ID: 1006361