Senior Integrated Marketing Communications Manager – Consumer Business
About the role
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
As part of the TrendLife global consumer marketing team and based in our Singapore office, the Sr. Integrated Marketing Communications Manager will be responsible for helping to support various initiatives designed to drive consumer awareness of TrendLife’s brand, products, and services in multiple countries in Asia, Australia and New Zealand.
The primary responsibilities of this role include:
Planning, execution and measurement of integrated communications strategies needed to support various marketing campaigns designed to raise awareness of the company brand, products, services, events or other initiatives.
Supporting the development of content or materials to be used in media relations, social media, events, speakerships, webinars, or campaigns by working closely with marketing agencies or leveraging internal resources.
Overseeing social media platforms by supervising the development of the content calendar, overseeing development of social media assets, and measuring/reporting on effectiveness of posts and campaigns that involve a social media element.
Supervising marketing agencies by establishing relevant success metrics and ensuring agencies are executing against those metrics and within budget.
Working with field and product marketing teams to support launches, announcements, and issues management.
Leveraging AI tools to improve research, media monitoring, briefing preparation, and reporting workflows.
Identifying and implementing process improvements that increase team efficiency without sacrificing quality.
Staying on top of the latest marketing trends, tech tools, and best practices to continually innovate and implement cutting-edge strategies where applicable.
Required Skills and Qualifications:
At least 10 years of marketing experience in the consumer and/or cybersecurity industry
Post-secondary education (degree or diploma) in marketing, communications or equivalent experience
Excellent writing and verbal communication skills as well as strong creative and visual storytelling abilities; Knowledge of graphic design tools a plus
Proven experience running successful integrated marketing communications programs or marketing campaigns
Strong understanding of social media platforms, processes for community management, and relevant success metrics
Experience working in a multi-national setting and collaborating with colleagues and marketing agencies in multiple time zones
Impeccable attention to detail as well as strong project management skills
Previous experience managing marketing agencies
Ability to collaborate effectively with a network of global and cross-functional teams
Occasional international travel required
We embrace change, empower people, and encourage innovation. Join Trend Micro and Thrive with us.
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