Public Promotions Senior Manager

About us

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

What you’ll do:

Define and implement CVM strategy (mainly retention, up & cross selling) for all customer base through online and retail public promotions (in close relationship with affiliates);

Define promotional strategy across all products, create and execute campaigns;

Define and implement promotional strategy for all customer base including increase of % of marketing consents;

Monitor main KPIs related to mass market customers and to campaign performances;

Design and implement Generosity initiatives, to drive retention and optimize customer value;

Act as a second level support to Customer Care for issues related to promotional activities;

Define, implement and manage loyalty strategy, with the objective to increase brand engagement and retention, for ensuring that the loyalty program supports also cross selling and Responsible Gaming limits objectives;

Design the loyalty program in terms of goals, mechanics, rewarding, economic and technical feasibility;

Implement and manage the loyalty program evolutions also through benchmarks and customer listening and define the yearly roadmap;

Manage loyalty awareness and engagement campaign plans, both online and in store,

Monitor main loyalty KPIs in terms of engaged customers, loyalty transactions on retail, loyalty bonus spending, loyalty CSI and define corrective actions;

Manage omnichannel activities in terms of caring events (online and offline) and continuous push on loyalty usage on retail to enlarge omnichannel Customer Base;

Manage promotions (like bonus wheel) in terms of clustering, goals, mechanics, rewarding, economics and technical feasibility.

What you’ll bring:

You have demonstrated years of hands-on Data Analysis experience

You’re confident with key tools: Excel, Promo Engine, BI Platform;

You’re analytical and data-driven, able to extract insights from metrics and refine strategies accordingly;

You’re proactive, well-organized, and capable of managing multiple priorities in a fast-paced environment;

You communicate clearly across teams, enjoy cross-functional teamwork, and are proficient in English;

University degree is a plus but not required.

Why choose us:

P ermanent contract with Hybrid Work. .

A dynamic environment within the world’s largest online gaming group.

Opportunities for learning, growth and cross-country collaboration.

Meal allowance.

Supplemental Health Insurance.

Choose us also for:

An inclusive work culture and access to our Diversity & Inclusion initiatives.

Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.

Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).

Parental Leave Packages offering additional financial and practical support.

Volunteering during working hours.

Base pay hiring range for this role in Italy - Milan, Rome : €63.000- €83.000 gross per year,under the CCNL Commercio collective agreement, level Quadro .

This is our standard pay guide for the role and location;any offer made will reflect your experience, skills and interview assessment, and will ordinarily fall within this range.

Additional reward elements (benefits and/or incentives) may apply depending on the role and location.

Much more about us:

Have a look at our amazing blog Inside: hear directly from our employees

Equal Opportunity

Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.