Marketing Manager

Company Description

La Trobe College Australia is a part of the Navitas Group. Through La Trobe College Australia pathway programs, students can undertake a range of specialised foundation courses or diplomas that help them complete the first part of their university degree in a supportive and tailored study environment. Navitas is a leading global education provider that has helped generations of learners transform their lives through education. We create life-changing opportunities to learn by delivering an extensive range of educational services to over 60,000 aspirational students across our global network each year.

Job Description

The Marketing Manager plays a significant role in driving sales growth and achieving student recruitment targets in their region on behalf of La Trobe College Australia - working closely with colleagues based in college, partner university and across the Navitas network. This position will be responsible for on the ground sales activities relating to domestic student recruitment, including, but not limited to school visits, lead generation events, campaign management, student conversion and solving specific student or parent queries.

Operationalize student recruitment plans in the relevant country/territory in collaboration with college based and in-market teams – focus on domestic (Australian) student recruitment

Attend events on behalf of the college

Participate in all sales activities including, but not limited to, training, events, student conversion, information sessions and managing enquiries/agent requests

Represent the college at major domestic events including Open Day and other on campus and off campus events

Deliver market insight and accurate sales forecasts through regular and detailed reports to the Director of Marketing and Admissions

Handle student enquiries and manage leads.

Ensure complete and accurate reporting of all activities on the CRM

Create marketing collateral for the college across the domestic market

Implement advertising campaigns relating to domestic recruitment

Produce promotional content, including student videos, campus tours and other as required

Undertake regular updates of the college website

Qualifications

Essential qualifications for this role include:

Bachelor’s degree in marketing

Proven track record of strong sales performance

High level numeric literacy and critical thinking

High level interpersonal, communication and negotiation skills

Proven ability as a team player

Ability to demonstrate innovative thinking

An eye for developing new recruitment initiatives

Ability to take responsibility for decisions and outcomes

Flexible attitude to work including a willingness to work weekends and evenings in support of recruitment activities locally

Ability to meet targets within defined timelines among changing priorities

To be successful in this role, it is desirable to posess the following:

Success in a sales role within the Higher Education sector

Experience in marketing and/or advertising

Proven ability to monitor and evaluate the success of activities and report appropriately

Proven ability to work successfully implementing and managing advertising campaigns

Experience of working effectively within a matrix structure to ensure competing demands are met

Familiarity with Salesforce or similar CRM systems

Additional Information

What we can offer

We offer careers across our global operations

We recognise and reward.

We understand the importance of showing appreciation.

We care for you. We offer a range of employee benefits, support to help you be your best, and flexibility, to help us all thrive.

Navitas is where work has meaning. Our impact is far-reaching – we create lasting legacies for students and communities.

Access to LinkedIn Learning for your development

Diversity Equity and Inclusion

At Navitas we promote and embrace an inclusive and diverse workforce. We believe equality, flexibility, and diversity deliver a rich collaborative environment. We strive to ensure that all our staff – no matter where they are from or who they are – feel safe, supported, and given opportunities to thrive.

We encourage applications from candidates with disabilities, of all ages and genders, First Nations and Indigenous peoples, and people of diverse community groups.

How to Apply

All applicants must have full working rights within Australia to be considered. Successful candidates depending on their role may be, required to provide a Working with Children Check and undergo a Police Check.

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