Assistant Marketing Manager

End-to-end execution of integrated campaigns and champion the BIG W brand to drive customer growth

Full time permanent role

Hybrid role with WFH flexibility

Welcome to BIG W

For over 50 years, we’ve been helping Aussie families find those little wins. Who makes it all happen? Our team. They’re our biggest asset, the heart of everything we do. From new ideas to big energy and genuine care, they bring it every day, on every shift, at every shelf and in every customer moment.

We’re part of the largest Australian employer group, a community icon, and our scale opens the door to career possibilities as big as your ambition. Whether you’re on the shop floor, in one of our dynamic support offices, or a bustling distribution centre, we’ll back you to grow, make an impact, and feel proud to be part of something that truly matters.

Think you’d look good in blue? A career at BIG W could be the perfect gig for you.

‘BIG W. How good's that.’

What you'll do

As the Assistant Marketing Manager for Customer Marketing within BIG W, you will support the execution of integrated marketing campaigns that support our annual and quarterly go-to-market plans. You will play a pivotal role in driving both customer and business growth objectives while championing the BIG W brand across all touchpoints.

Coordinate the delivery of marketing campaigns from inception to completion, managing creative development and driving effective communication across all channels.

Assist in the development of clear marketing briefs, oversee day-to-day campaign coordination, and ensure critical paths, deadlines, and budgets (including invoicing) are met.

Partner with internal channel experts, Category Marketing, Commercial teams, and external agency partners to ensure the efficient delivery of creative assets.

Monitor and evaluate the effectiveness of marketing channels and tactics, participating in post-implementation reviews to boost campaign performance.

Act as a brand ambassador, ensuring all customer touchpoints accurately reflect the BIG W brand strategy.

What you'll bring

We are looking for a naturally curious and highly organised marketer with a deeply ingrained customer-first mindset. You are someone who thrives in a fast-paced environment, values simple yet effective solutions, and consistently uses data to inform your thinking and drive continuous improvement. Working end-to-end as part of one team, you embrace freedom within a framework to deliver outstanding results.

Proven experience in coordinating and successfully delivering fully integrated marketing campaigns.

A highly proactive approach with strong attention to detail, capable of simultaneously managing multiple project streams, deadlines, and budgets.

The ability to adapt quickly and maintain disciplined ways of working within a dynamic, fast-paced retail landscape.

Strong interpersonal skills to build productive, collaborative relationships with internal stakeholders and external agency partners.

What you'll experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network

Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams

A progressive and competitive leave policy that gives you more space for what matters to you, including but not limited to Study Leave and Sports Representation Leave

Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

See how we’re creating better experiences together, for a better tomorrow