Manager-Brand Management

Job Requirements

We are seeking an experienced and strategic Brand Manager to lead the positioning, growth, and storytelling of our upcoming luxury watch brand. The ideal candidate will bring a strong understanding of luxury consumer behavior, brand building, and premium retail ecosystems, with a proven track record of managing high-end brands.

Brand Strategy & Positioning

Develop and execute long-term brand strategies aligned with global luxury trends.

Maintain a consistent brand voice, visual identity, and positioning across all touchpoints.

Strengthen brand equity and ensure differentiation in a competitive luxury market.

Marketing & Campaign Management

Plan and implement integrated marketing campaigns (digital, print, events, PR).

Lead product launch strategies for new collections and limited editions.

Collaborate with creative agencies to deliver aspirational and premium content.

Retail & Consumer Experience

Drive in-store brand experience standards across boutiques and retail partners.

Work closely with merchandising and sales teams to enhance customer journey.

Ensure visual merchandising aligns with global brand guidelines.

Digital & CRM Strategy

Oversee digital presence including website, social media, and e-commerce.

Leverage CRM tools to build customer loyalty and high-value client engagement.

Monitor customer insights and translate them into targeted brand initiatives.

Market Analysis & Performance Tracking

Analyze market trends, competitor activity, and consumer behavior in luxury segments.

Track campaign performance, KPIs, and ROI to optimize strategies.

Provide regular reports and actionable insights to leadership.

Partnerships & Events

Identify and manage brand collaborations, ambassadors, and influencer partnerships.

Plan and execute exclusive events, exhibitions, and client experiences.

Build relationships with media, luxury networks, and industry stakeholders.

Required Skills & Competencies

Strong understanding of luxury branding principles and storytelling.

Expertise in consumer behavior within premium/luxury markets.

Excellent marketing strategy and campaign execution skills.

Proficiency in digital marketing, social media, and CRM tools.

Strong analytical and data-driven decision-making ability.

Exceptional communication and stakeholder management.

Creative mindset with attention to detail and aesthetics.

Ability to manage multiple projects in a fast-paced environment.

Work Experience

Experience & Qualifications

Minimum 6+ years of experience in brand management, preferably in: Luxury watches, fashion, jewelry, or premium lifestyle brands.

Proven experience in launching and scaling luxury products.

Experience working with retail networks, boutiques, or global luxury brands.

MBA preferably majored in Communications /Brand Management.