Assistant Manager, Digital Merchandising & CRM

Position

Do you wish to join the House of Dreams?

In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world.

You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.

This vision is carried by our six values that you will embody daily as designers of dreams - values that engage and define us:

Create Passionately

Craft together with joy

Excel for ultimate luxury

Lead with audacity

Cultivate Triumphant inclusivity

Commit and act to re-enchant the world.

Design your dreams with Dior.

Your Impact:

The Assistant Manager, Digital Merchandising & CRM at Parfums Christian Dior Canada will be responsible for the daily planning operations of the Dior.ca websites as well as the execution of CRM Omni marketing programs. This role will serve as a collaborative team member with strong communication skills, partnering with various Canada, US, and Paris teams. This role will also be responsible for problem solving quickly and creatively, with minimal supervision.

Job responsibilities

E-Merchandising

Manage setup and merchandising integration of all launch skus on 2 sites– novelties and basics ~ PIM /offline date and book price checks.

Re-order Categories and changing Cross Sells

Incorporate default SKU in PIM program in response to product priority

Optimize e-merchandising based on trends, and use top pages WTD to update merchandising rules and pages

Update Best Sellers Page across all axes, New Arrivals across all axes and on-Site Search development

Manage all Animation Kits seasonally to ensure that launches are optimized for CA market, on 2 sites, 2 languages

Partners with US project leads on local UAT and test plans for new features realeases – fast follows from NAM planning based on local Canadian needs

Create and manage resolution of all Jira bug tickets related to local Dior.ca features

Verify promo banners, promo setting up and testing in e-commerce platform

Assist local business team with creation, set-up, testing and monitoring of Dior.ca offers, promos and product launches

Partner with local Sr Director and US/Central digital strategy teams to develop local launch calendar and holistic strategy

CRM

Fully integrate the automated and tactical email campaigns in Adobe in partnership with tech team + US CRM teams; including drafting versions of emails in BE FREE tool

Update key performances with metrics i.e. Open rates, CTR, Conversion Rates and other KPI on weekly/monthly reports

Build and launch weekly programs for SMS (Attentive platform) and Trigger Emails (Blue Core platform)

Support on templates for Dior Connect’s CRM boutique program (monthly)

Coordinate with US partners to localize and setup Narvar tracking emails (quarterly)

Collaborate effectively with local and HQ stakeholders for all assigned projects.

Profile

Ideally, you would have 3-5years’ experience in a Digital Merchandising or CRM domain.

Soft skills that align with our values:

Create Passionately:

· Creative & Innovative

Initiative

Resourceful

Resilience

Stakeholder Management Capacity

Craft Together with Joy:

Teamwork & Collaboration

Emotional Intelligence

Communication & Interpersonal skills

Cultivate Triumphant Inclusivity

Learning Agility

Integrity

Empathy

Commit & Act to re-enchant the world:

Change Management

Business Acumen

Adaptability

Problem Solving

Purpose Driven Management

Hard Skills:

Proficient in Microsoft Suite (Outlook, Powerpoint, Excel, Teams, Smartsheet, etc.)

Familiarity with platforms or quick to learn: Akeno, PIM (or similar Product Information Management system), Salesforce, Bambuser, Narvar, ServiceNow, Attentive, Blue Core, CRM platforms, GA4

Entrepreneurial spirit, can-do attitude, curiosity, tenacity

Ability to understand and challenge business digital needs

Analytical skills with a data-driven mindset

Ability to pick up new tools and processes quickly

Strong interpersonal and organizational skills; proactive team player

Collaboration & communication skills

Working knowledge of project management tools (e.g Smartsheet, Asana, Monday.com)

Experience with Jira/Confluence

Experience with Google Analytics, Bluecore or similar Email Marketing Platforms, Payment Gateways, Performance Marketing Platforms including Google, Facebook, Instagram

Environment experiences with a CMS: Sales Force preferred (SFRA)

Additional information

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $75,000-$95,000.

Skills development opportunities

1) Soft and Hard Skills you will develop in this role.

Strong Communication

Problem Solving Mind-set

Collaboration

2) Potential Career Path from this role

Project Management & Business Analysis

Digital Market

CRM

Recruitment process

RECRUITMENT STEPS

Submit your application via our website. A recruiter will review your application. If your profile aligns with the requirements defined by our Hiring Team, you will be contacted for an initial HR interview. Subsequently, you will have subsequent in-person interviews with the Hiring Manager, the Team Leader and a 360 Peer.

The process outlined above is subject to change based on the company's evolving business needs.

PARFUMS CHRISTIAN DIOR

MAISON

Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.

The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.