Product Manager - Marketing Technology (Temporary)

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

We're hiring a Product Manager to join the MarTech team at Air Canada. You'll sit at the intersection of customer data, identity, consent, and activation — the foundation that powers personalization across our digital and in-flight surfaces. Day-to-day, you'll verify and shape end-to-end dataflows across our marketing technology stack, partner with engineering and vendor teams, and grow into hands-on contribution on platform initiatives.

You’ll assess broader Adobe-platform work, including tag management, Real-Time CDP profile and audience work, and the cross-channel orchestration platform uplift when applicable.

Responsibilities:

What you will do:

Architect end-to-end dataflows.

Design and verify how customer data, identity, consent, and flight / booking context move across source systems, our enterprise data hub, our Real-Time Customer Data Platform, our consent management platform, our cloud data warehouse, as well as downstream activation channels (web, mobile, email, in-flight).

Translate ambiguous business requests into integration designs.

Define data contracts, APIs, identifiers, and latency expectations between platforms and vendors.

Write the docs that make the design unambiguous for engineers, vendors, and stakeholders.

Partner with engineering and vendors.

Work hand-in-hand with our internal MarTech, Data, and Engineering teams and with external vendors (platform providers, marketing platform vendors, data platform partners).

Hold the line on data minimization, privacy, and the simplest viable contract.

Qualifications

What you will bring (the skillsets that matter)

We’re more focused on your underlying skillsets than on specific tools or technologies you’ve used. We are looking for someone who can bring experience in many of the following areas:

Solutions architecture for data-rich, customer-facing systems:

You have designed how customer data flows across multiple systems and how identifiers stitch together. You understand profiles, audiences, segments, and the difference between batch, near-real-time, and edge activation.

Identity resolution:

You have worked with hashed identifiers, deterministic vs. probabilistic stitching, member-vs-guest profile models, retention policies, and the operational realities of identity drift over time.

Customer Data Platform / RT-CDP concepts:

You understand the architecture of a modern CDP — schemas, identity namespaces, segmentation engines, destinations — even if your direct experience is on a different platform than ours.

Audience modelling on a cloud data warehouse:

You understand how marketing audiences are computed in a warehouse (e.g., Snowflake) and surfaced into a CDP for activation.

Cross-channel marketing activation:

You understand how audiences get activated across web, mobile, email, and emerging surfaces.

Tag management fundamentals:

You understand client-side instrumentation, data layers, event taxonomies, and how a tag manager fits into a wider analytics and activation stack.

Pragmatism over perfection:

You favor the simplest design that meets the requirement and survives change. You know when to push back on scope creep and when to absorb a small change to keep momentum.

Reliability and Dependability:

Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.

Work Experience:

5+ years of experience relevant to the role, with a preference for the travel, hospitality, or loyalty industry — and someone with an appreciation for how passenger data, flight context, and operational systems differ from a typical e-commerce stack

Nice to Have:

Direct experience with Adobe Experience Platform (AEP) — schemas, identity namespaces, segments, destinations, edge segmentation. AEP experience is a strong asset.

Direct experience with Adobe Journey Optimizer (AJO) — particularly migrations from Adobe Campaign Classic. You don't need to bring this on day one; we'll grow it with you.

Direct experience with Adobe Campaign Classic (v7 or v8.

Adobe Launch experience (or comparable tag management — Tealium, GTM).

EDW or cloud data warehouse experience for marketing audience modelling.

Consent management platform experience, including TCF-aware consent flows.

Conditions of Employment:

Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.