Associate Marketing Manager, McCafé

Mississauga, Ontario Job ID 142645 Job Category Marketing Job Level Individual Contributor Position Type Full-Time

Job Overview:

Associate Marketing Manager – McCafé

Location: Mississauga (hybrid)

Job Overview

The Associate Marketing Manager, McCafé will play a key role in driving both brand and omni-channel marketing execution across the retail portfolio. This role bridges brand strategy and in-market activation, ensuring fully integrated, consumer-led plans that deliver business results across physical and digital environments.

This role will support end-to-end marketing delivery, from campaign development and innovation to omni execution across key retail partners.

This is a high-visibility role requiring strong cross-functional collaboration, attention to executional excellence, and the ability to translate brand strategy into impactful consumer and shopper experiences.

Key Responsibilities

Brand & Campaign Execution

Support development and execution of annual brand plans and integrated marketing campaigns for McCafé in retail

Partner with agencies and cross-functional teams to deliver breakthrough, through-the-line programs with strong ROI

Contribute to creative briefing, asset development, and deployment across channels

Support launch execution for innovation, including packaging, messaging, and commercialization

Omni-Channel Marketing & Retail Activation

Lead execution of omni marketing programs across key retailers, including national campaigns, account-specific activations, in-store merchandising, and digital/social elements

Develop and manage the omni marketing calendar aligned to brand priorities

Translate brand strategy into best-in-class shopper marketing and retail execution

Partner with Sales and Customer teams to tailor programs to banner-specific strategies

Own execution across B2B2C platforms, driving optimization, and scaling with clear measurement of impact on conversion and path to purchase

Planning, Budgeting & Performance

Support management of marketing budgets, timelines, and project plans with strong financial discipline

Track, measure, and report on campaign and omni performance (POS, digital, shopper metrics)

Identify optimization opportunities and provide actionable recommendations

Insights & Strategy Support

Analyze consumer, category, and competitive data (e.g., Nielsen, shopper insights, POS) to inform strategies

Translate insights into clear recommendations for brand growth and execution improvements

Maintain a strong understanding of Canadian retail landscape and shopper behaviour

Cross-Functional Leadership & Collaboration

Partner closely with Brand, Omni, Sales, RGM, Insights, Innovation, Digital Shelf, and external agencies

Serve as a key connector between brand strategy and executional delivery

Support integrated business planning and alignment across teams

Total Rewards:

CAD $78,300.00 - $101,200 annually.

Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.

Requirements:

Qualifications

University degree in Business or Marketing

3–5 years of experience across brand marketing, shopper/omni marketing, or CPG marketing roles

Experience in campaign execution, retail marketing, and cross-functional project management

Experience working with creative/media agencies

Familiarity with Canadian retail environment and shopper marketing dynamics

Experience with SAP and syndicated data (e.g., Nielsen) is an asset

Skills & Capabilities

Strong project management and organizational skills

Ability to manage multiple priorities in a fast-paced environment

Analytical mindset with ability to translate data into actions

Strong communication and stakeholder management skills

Detail-oriented with a focus on executional excellence

Collaborative, proactive, and solutions-oriented

Comfort operating across both strategic and executional work

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, Peñafiel®, GHOST®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

A.I. Disclosure:

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.

Vacancy Transparency : This role is being posted for an existing vacancy.