Director, Analytics - EAX

General Information

Locations: Vancouver, British Columbia, Canada

Role ID

214364

Worker Type

Regular Employee

Studio/Department

CT - Data & Insights

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Central Technology is the force multiplier, accelerating creative opportunity and progress at EA. We're a world-class community of technologists, innovators, strategists, and orchestrators transforming interactive entertainment. Together, we power the platforms, AI-driven tools, live services, and infrastructure that ensure global scale, secure player experiences, and unlock bold new possibilities.

The Data & Insights (D&I) team transforms data into actionable insights that power EA. We guide strategy and governance, build data and AI solutions, and ensure personalization experimentation and analytics; partnering across teams to improve decisions and create more meaningful player experiences.

As the Director of Analytics for EAX, you will lead critical initiatives focused on player lifecycle growth—including personalization, experimentation, and engagement strategies designed to improve acquisition, retention, and monetization. You will build and scale a multidisciplinary analytics organization. You will influence highly visible platform and ecosystem decisions by partnering directly with EAX leadership on key initiatives. These initiatives are tied to player connectivity, live-service engagement, and digital platform growth.

You will report to the Head of Data & Insights - Enterprise Analytics.

Responsibilities:

You will coach and develop an analytics team, improving analytical rigor and establishing standards for metrics, design, and documentation.

You will own the analytics and experimentation roadmap for EAX, aligning stakeholders on priorities to support player experience, product development, and business goals.

You will act as a strategic thought partner to senior leaders, leading insights-driven forums (e.g., MBRs) and translating complex analyses into actionable recommendations.

You will drive advanced analytics capabilities, leveraging AI, machine learning, and personalization strategies to elevate insight generation and business impact.

Qualifications:

10+ years of experience in analytics or data science

3+ years of experience hiring and leading teams

Experience partnering with Product, Engineering, and Brand leaders to influence roadmaps and lead executive-level business reviews

Foundation in scaling experimentation (A/B testing) programs, personalization strategies, and data-driven growth initiatives

Expertise working with large-scale datasets, SQL, Python/R, and BI tools (e.g., Looker)

Experience translating complex data into clear, actionable insights that drive measurable business outcomes

This is a hybrid remote/in-office role.

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

British Columbia (depending on location e.g. Vancouver vs. Victoria) $160,700 - $224,700 CAD

Pay is just one part of the overall compensation at EA.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.