Director of Sales & Marketing

At RBH we believe our people are our biggest assets…

At RBH, we understand the value of putting our people first. Our approach to diversity in the workplace, health & wellbeing, sustainability, and individuality sets us apart from our competitors and is one of the reasons we are proudly recognised as one of the Top 30 Best Places to Work in Hospitality.

We’re now looking for our next Sales Entrepreneur to join Radisson Hotel Liverpool as Director of Sales & Marketing. This is an exciting opportunity to be part of the senior leadership team, playing a key role in shaping the future of the hotel as it enters a new phase following refurbishment and repositioning.

This is a high-impact, commercially focused role where you will lead the sales and marketing strategy, drive new business, and elevate the hotel’s presence in the market.

THE ROLE

As Director of Sales & Marketing, you will be responsible for leading and delivering the hotel’s commercial strategy across all key segments. You will oversee both sales and marketing functions, ensuring alignment, creativity, and performance to maximise revenue opportunities.

Working closely with the General Manager and wider commercial teams, you will play a central role in repositioning the hotel within the Liverpool market, building strong relationships, and driving sustained business growth.

This is a role for a tenacious, proactive leader who thrives on building, creating, and delivering results.

A DAY IN THE LIFE OF A DIRECTOR OF SALES & MARKETING

What you’ll be doing…

Driving commercial strategy & revenue growth

Own and deliver the hotel’s sales and marketing strategy across all segments

Maximise opportunities within M&E, corporate, group, and leisure markets

Continuously review business mix to ensure profitability and long-term sustainability

Develop and execute short and long-term sales plans aligned with budget and market conditions

Analyse performance data and market trends to identify new revenue opportunities

Leading sales performance & account growth

Build and grow strong relationships with corporate clients, agencies, and Travel Management Companies

Drive account acquisition, retention, and long-term partnerships

Ensure strong conversion of enquiries and proactive generation of new business

Represent the hotel at industry events, trade shows, and key client meetings

Position the hotel as a preferred partner within local and national markets

Marketing & brand positioning

Lead the hotel’s repositioning strategy, including sales, marketing, and campaign activity

Ensure strong brand presence across all channels, with engaging content and storytelling

Drive demand generation aligned to key commercial objectives

Work closely with wider commercial teams to support brand initiatives and visibility

Stakeholder & partnership management

Build strong relationships across hotel teams, Radisson brand teams, and RBH central functions

Collaborate with revenue, marketing, and commercial teams to optimise performance

Ensure alignment of hotel activity with wider brand and RBH strategy

Leading your team

Lead, inspire, and develop a high-performing sales and marketing team

Drive a strong commercial culture with clear objectives and accountability

Support recruitment, coaching, and ongoing development of team members

Conduct performance reviews, joint sales activity, and account evaluations

Systems, reporting & performance management

Ensure effective use of systems including Opera S&C, Salesforce, and Smartspace

Monitor and report on sales performance, pipeline, and account production

Provide clear, data-driven insights and adapt strategies where needed

Maintain compliance with brand standards and operational processes

THE IMPACT YOU’LL HAVE

You will play a pivotal role in repositioning Radisson Hotel Liverpool within the market. By driving revenue, strengthening brand presence, and leading a high-performing team, you will directly influence the hotel’s commercial success and long-term growth.

WHAT WE NEED FROM YOU

Proven senior sales leadership experience within hospitality

Strong background in M&E, corporate, and group business development

Excellent commercial acumen with a track record of driving revenue and profitability

Established network within agency and TMC markets (local and national)

Strong leadership and stakeholder management skills

Experience working with brand and central commercial teams

Knowledge of marketing, digital channels, and demand generation tools

Strong analytical, negotiation, and problem-solving skills

WHAT WE OFFER

We know work is just one part of your life, so we’ve built a package that supports you both inside and outside the workplace:

Highly competitive salary

Discounted hotel room rates for you, your friends & family

Pension scheme

Opportunities for growth and development within RBH

…and much more

OUR VALUES

In RBH, every team member plays their part in delivering Exceptional Service by Exceptional People.

We ask that you SHINE every day by:

Enhancing our People engagement

Ensuring Quality in guest service

Maximising Profit

Giving back to our Communities

And always:

Act with Integrity

Deliver Excellence

Have the Ambition to improve

Show that you Care

EQUAL OPPORTUNITIES

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