Sales & Events Manager
Skills
About the role
Compensation: $70,000 to $80,000 per year
Manage accounts to achieve guest satisfaction and to solicit past and new business ensuring all revenue goals are achieved or exceeded.
Your Growth Path
Director of Sales - Area Director of Sales or Catering – Regional Director of Sales or Catering
Your Focus
Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
Maximize revenue by selling all facets of the hotel to previous, current and potential clients.
Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
Manage accounts ensuring pertinent aspects of solicitation and closing are complete and documented.
Coordinate various departments' participation in servicing accounts.
Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
Develop and conduct persuasive verbal sales presentations to prospective clients.
Articulate and leverage the benefits of the hotel to close sales opportunities.
Travel locally to conduct outside calls, promote the hotel and review competition.
Represent the hotel at trade shows.
Follow sustainability guidelines and practices related to HHM’s EarthView program.
Perform other duties as requested by management
Oversee all catering sales, targeted towards existing and new corporate and social markets.
Drive new events and group business through proactive prospecting and lead generation
Qualify and convert inquiries from all channels, including CVENT, Marriott, and direct leads
Lead client engagement through site tours, presentations, and ongoing relationship management
Negotiate contracts and manage the full RFP process with a focus on profitable outcomes
Oversee events from initial inquiry through execution and final billing
Provide clear reporting on pipeline, production, and sales activity
Develop BEOs, floor plans, and event proposals in partnership with internal teams
Collaborate closely with Revenue Management to ensure timely, strategic responses
Manage function space inventory and optimize pricing and utilization
Coordinate with operations, F&B, and external vendors to deliver seamless events
Your Background and Skills
Associate’s or Bachelor’s degree in Hospitality or related industry preferred.
Proven track record in sales required and previous hospitality sales experience preferred.
2–3+ years of experience in event, group sales, or catering within hospitality
Experience in a comparable market preferred
Strong understanding of event operations, F&B, and space optimization
Proven ability to manage multiple events and priorities in a fast-paced environment
Excellent communication, organization, and client-facing skills
Experience with Fosse, CVENT, Salesforce, and Microsoft Office; Canva a plus
Flexible schedule with the ability to support events as needed
Work Environment and Context
Work schedule varies and may include occasionally working on holidays and weekends.
Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
Moderate travel between hotel and client’s locations required.
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
Compensation
This Sales role pays $70k-$80k/yr. Within typical range for sales roles in United States.
Questions about this role
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