Manager Consumer Insights

This role is evaluated as SG10

Be part of a revolutionary change

At PMI, we are transforming our business to deliver a smoke-free future. This transformation is powered by science, innovation, and deep consumer understanding—and that’s where you come in.

What’s in it for you

Be at the forefront of consumer and market insights shaping next-generation products

Work with cross-functional teams across marketing, product, and strategy

Use advanced analytics, research tools, and data-driven methodologies

Grow in a fast-paced, innovation-driven environment

Your role

As a Manager Consumer Insights, you will synthesize insights from diverse data sources to build a deep, actionable understanding of consumer and customer behavior, preferences, and market opportunities. Your work will play a critical role in informing strategic decisions across marketing, product development, and business planning.

Key responsibilities

Data Collection & Analysis

Gather, analyze, and interpret quantitative and qualitative consumer data

Conduct primary research (surveys, focus groups, interviews)

Leverage secondary sources (CRM, syndicated data, social listening)

Monitor shopping trends, purchasing behaviors, and price sensitivity

Consumer & Market Insights

Identify key insights driving engagement and purchase decisions

Segment consumers using advanced analytics and behavioral data

Profile segments to assess lifetime value and growth potential

Performance Measurement

Evaluate effectiveness of marketing campaigns and initiatives

Track KPIs and ROI to support continuous optimization

Competitive & Trend Analysis

Monitor market dynamics, competitors, and emerging trends

Conduct SWOT analyses and benchmarking to support strategy

Communication & Reporting

Translate complex data into clear, compelling insights

Develop reports, dashboards, and actionable recommendations

Collaboration & Stakeholder Engagement

Partner with marketing, product, sales, and external research vendors

Ensure alignment between insights and business objectives

Innovation & Tools

Stay updated on research methodologies and technologies

Recommend and implement new tools to enhance research effectiveness

What we’re looking for

Experience & Skills

Strong experience in market research, consumer insights, or analytics

Advanced analytical mindset with ability to work with complex datasets

Experience with both qualitative and quantitative research methods

Strong storytelling and data visualization skills

Stakeholder management and cross-functional collaboration

Leadership & Impact

Ability to guide junior colleagues and share expertise

Experience managing projects and aligning with business goals

Strong problem-solving and decision-making capabilities

About the role (scope & impact)

Accountability

Provides guidance and shares expertise with junior colleagues

Supports goal setting, planning, and budgeting for their function

May manage mid- to large-scale projects

Know-how

Collaborates across functions and with external partners

Problem solving & complexity

Contributes to improving processes and systems

Makes independent, data-driven decisions within scope

What we offer

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.

Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.

Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

Take pride in delivering our promise to society: to deliver a smoke-free future.

Equal opportunities and diversity in all facets, such as the employment of severely disabled people and inclusion, are part of our everyday life. Severely disabled applicants are very welcome at Philip Morris Spain.

Please note that only on-line applications will be taken into consideration.

Relocation support/visa sponsorship is not provided. Please note that you must have the legal right to work in Spain to be considered for this role.