Institutional Marketing Manager, Asset Management

Job Profile:

A Tokyo-based role reporting to the Head of Marketing Japan, responsible for driving marketing strategies for the institutional segment in Japan, to help achieve its business growth.

This role is part of the Asset Management Marketing & Client Experience team and while the role primarily supports Institutional Marketing, he / she will be required to work across the spectrum of propositions and products in the HSBC Asset Management business, as required.

Key responsibilities in this role are:

Undertake planning, development and management of all marketing strategies aimed at acquiring business from new and existing institutional clients in Japan

Plan and execute campaigns utilising traditional media, social and digital media, website, events, partnerships, collaterals, etc. to raise the profile of HSBC AM amongst institutional clients

Work closely with the institutional sales team to understand and fulfil client needs of the institutional audiences, and deliver marketing plans, initiatives, materials and activities to meet the needs of those clients

Develop and deliver client communications in a highly regulated environment through innovative thinking

Manage, track and report the costs, efficiencies and ROI of marketing activities

Track and analyse competitors’ activities as well as industry trends with the aim of enriching HSBC AM’s marketing proposition

Establish collaborative relationships with various internal stakeholders including - Investment, Compliance, Product Marketing, Marketing Delivery, Product Development etc. to ensure marketing initiatives are delivered in a smooth and timely manner

Build relationships with HSBC Group businesses including Global Banking and Markets & Securities Services, to facilitate collaborative marketing efforts and support the Institutional Business in achieving its objectives

Partner with the Communications Team to identify and leverage external and internal publicity opportunities

Manage external vendors such as creative agencies, media planners, production houses and event organisers

Ensure Global Standards, core process and procedures are followed and monitored, and global and local compliance and audit requirements are fully met

Project manage to ensure marketing activities are delivered in an accurate and timely fashion

Experience, Skills and Qualifications:

University graduate

At least 5 years’ marketing experience in a financial institution, preferably an asset management company covering the institutional segment

Credible experience delivering campaigns and projects across the marketing mix (ATL, BTL, digital, events, etc.)

Strong understanding of the local regulations, client profiles and competitive landscape

In-depth knowledge of financial terminology and understanding of asset management concepts and industry

Excellent communication skills. Native-level Japanese language proficiency and business-level English language proficiency

Good interpersonal skills. Ability to work with teams of different backgrounds

Strong project management skills - deadline and detailed-oriented

Excellent PowerPoint, Excel and Word skills. Experience in digital communications such as electronic direct mails a plus.