Marketing Lead

About Collie A farm should be full of life: cows roaming freely, soils growing richer, and farmers who can actually take a day off. We build the technology that makes that possible.

At Collie, we've built a collar and app that lets a farmer move an entire herd with a few taps on their phone. Farmers can't believe it works. Until they see it. And then they want it immediately.

We're VC-backed, growing fast, and currently selling direct to Dutch dairy farmers, going international soon. Now we're looking for a Marketing Lead who can turn that magic into momentum.

Highlights Collie is revolutionizing dairy farming with technology that farmers love. As Marketing Lead, you'll own top-of-funnel marketing in the Netherlands, building the marketing engine from scratch and turning product magic into measurable momentum across the Dutch farming community.

What are you going to do? As Marketing Lead at Collie, you own all top-of-funnel marketing activities in the Netherlands. You'll execute campaigns, manage content across channels, coordinate farm demonstrations and agricultural events, and build the marketing systems that drive farmer awareness and conversion as the company scales.

Tasks and responsibilities:

Plan and execute a consistent content calendar across social media and email newsletters with differentiated messaging for farmers, industry professionals, and policymakers

Develop and manage email campaigns and automation flows that nurture relationships through valuable content

Own Collie's presence at agricultural fairs and industry events, building trust through direct farmer engagement

Coordinate farm demonstration days alongside the sales team, converting sceptics into believers

Develop outreach strategies including case studies, trade press partnerships, cooperative collaborations, and webinars

Track campaign performance, analyse results, and iterate based on data-driven insights

Build marketing operations and systems that scale as Collie grows and expands internationally

The offer Join a dynamic startup with flat hierarchy, fast decision-making, and genuine investment in your growth. You'll enjoy real ownership over marketing strategy and outcomes, work with a motivated team in a modern Amsterdam office, and combine office time with farm visits across the Netherlands. The company supports your professional development and offers flexibility to organize your work for optimal performance.

Real ownership of marketing strategy and outcomes as you build the function from scratch

Competitive salary package matched to your experience and responsibility

Unlimited holidays and flexible work arrangements

Professional development support tailored to your growth

Modern workspace in central Amsterdam with hybrid flexibility

Creative support from freelance video and design professionals

Access to insights and best practices from a portfolio of successful startups

Profile You're execution-focused with strong organizational skills and follow-through discipline. You're self-directed, proactive, and comfortable building systems from scratch. You understand that farmers value practical, trustworthy, peer-to-peer communication over corporate messaging. You're genuinely curious about agriculture and willing to immerse yourself in Dutch dairy farming.

Job requirements:

Two to five years of hands-on marketing, growth, demand generation, or lifecycle marketing experience

Proven ability to build and optimize marketing funnels

Hands-on experience with CRM and email marketing platforms such as Mailchimp, Brevo, HubSpot, or Monday.com

Demonstrated ability to coordinate content operations and manage multiple marketing channels

Strong analytical skills with ability to track performance and iterate based on data

Native or near-native Dutch language skills with professional English proficiency

Experience marketing to traditional or offline-first audiences, PR experience, or startup environment experience

Location Amsterdam