Sales & Marketing Manager - Spares & Accessories

About Us

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. Our Customer team shapes extraordinary experiences for Dyson owners worldwide. We deliver proactive, fast, and thoughtful support that makes customers feel valued. We build loyalty through meaningful engagement, inspire advocacy, and turn every interaction into long‑term connection. Guided by our principles - effortless experiences, global consistency, personalisation, and relentless improvement - we ensure every customer’s journey with Dyson is exceptional.

About The Role

As the Regional Sales & Marketing Manager, Spares & Accessories (S&A), you’ll lead Dyson’s S&A commercial agenda in regions. Your mission: deliver growth, drive profitability, and champion the owner experience by bringing the global S&A strategy to life with the markets. You’ll co-create regional channel approaches, support local teams, and ensure the S&A portfolio fits Dyson’s standards and ambitions.

This role combines local insight with commercial expertise. You’ll partner from global S&A team with BU’s, regional sales, marketing, supply chain, and digital teams to maximise impact while adapting to regional trends and needs.

Key Responsibilities

Regional S&A Strategy & Delivery

Localise and execute Dyson’s S&A strategy in the region.

Set clear sales, growth, and profitability targets; adapt the global plan for market realities.

Portfolio & Channel Development

Develop and optimise S&A performance across all channels—D2C, e-commerce, retail, customer service and third-party partners.

Identify category gaps and drive new initiatives to meet customer and commercial goals.

Coordinate with supply chain and digital teams for seamless execution and powerful, localised campaigns.

Commercial Excellence

Analyse market data, consumer preferences, and competitive trends.

Use insights to drive promotional planning, product assortment, and channel activation.

Set, monitor, and report on KPIs to ensure regional targets are achieved.

Cross-functional Collaboration

Act as the bridge between the global S&A team, local markets, BU’s and functions.

Share best practices, relay market needs, and align on commercial priorities.

Engage with marketing, sales, and customer service to maximise owner engagement and satisfaction.

Continuous Improvement

Gather feedback after S&A activities and launches, identifying lessons and embedding improvements.

About you

Proven experience in sales and/or marketing roles—ideally within S&A, aftercare, consumables, or a related fast-paced category.

Strong familiarity with regional market trends, channel dynamics, and owner engagement.

Skilled in category management, commercial planning, and campaign execution.

Analytical, data-driven, and decisive in making commercial recommendations.

Collaborative and clear communicator—able to align, influence, and execute across diverse teams and cultures.

Reward

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Working policy

At Dyson, our culture thrives on face-to-face collaboration and shared creativity. Working together on campus sparks innovation and strengthens our community. To sustain this energetic, inclusive environment, we do not offer a regular hybrid working arrangement.

Please note: New employees to Dyson in The Netherlands commence employment on a 12-month, fixed-term basis