Marketing Manager
Skills
About the role
Paid & Organic Digital Campaigns
Plan, execute, and optimise Google Ads, LinkedIn, Meta, and YouTube campaigns
Manage SEO strategy — on-page, off-page, and technical SEO across group websites
Run A/B tests on landing pages, ad copy, and CTAs to maximise conversion rates
Content & Social Media
Manage daily social media presence across LinkedIn, Instagram, and X (Twitter)
Oversee content calendar — blog posts, case studies, product explainers, and videos
Coordinate with designers, writers, and video editors for content production
Analytics & Reporting
Track website traffic, lead quality, CPL, ROAS, and conversion metrics weekly
Maintain dashboards in Google Analytics, Search Console, and CRM tools
Report digital performance and ROI to the Group Marketing Manager monthly
Email & Marketing Automation
Manage email marketing campaigns and drip sequences for Azcentrix SaaS leads
Build and maintain lead nurturing workflows using HubSpot / Zoho CRM / Mailchimp
Ensure database hygiene and GDPR-compliant contact management
EXPERIENCE
5–10 years in digital marketing with hands-on execution experience
Certifications in Google Ads, Meta Blueprint, or HubSpot are preferred
Experience in IT product, SaaS, or e-commerce marketing is a strong plus
Proven track record of managing paid budgets and delivering lead generation KPIs
SKILLS
Google Ads, Meta Ads, LinkedIn Campaign Manager
SEO tools — SEMrush, Ahrefs, or Moz
Marketing automation — HubSpot, Zoho CRM, Mailchimp
Canva / Adobe tools for basic creative coordination
Strong data interpretation and reporting skills
Pay: ₹35,000.00 - ₹65,000.00 per year
Work Location: In person
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