Group Marketing Manager

KEY RESPONSIBILITIES

Brand Strategy & Identity

Define and enforce group brand guidelines across all subsidiaries and touchpoints

Develop individual sub-brand positioning for Ascent, Hexamicro, Azcentrix, and Urban Recyclers

Create brand narratives that connect the group's technology, sustainability, and service story

Digital Marketing & Lead Generation

Own SEO, SEM, social media, and content marketing calendars across brands

Drive inbound lead generation for Azcentrix (SaaS) and Urban Recyclers (B2C) and Hexamicro (Manufacturing)

Manage LinkedIn, Google Ads, and Meta campaigns with clear ROAS targets

Build and maintain the group's online properties — websites, landing pages, product pages

B2B Marketing & Events

Develop account-based marketing (ABM) campaigns targeting enterprise and government clients

Represent group brands at trade shows, IT events, and government expos

Coordinate PR, media coverage, and analyst relationships for group entities

Marketing Operations

Manage the marketing budget, agency relationships, and vendor contracts

Track and report MQL, SQL, CAC, and conversion metrics monthly

Collaborate closely with sales heads of each subsidiary to align campaigns to pipeline

EXPERIENCE

8–14 years in B2B/B2C marketing, preferably in IT products, SaaS, or electronics

Proven track record of building brand presence and driving demand generation

Experience managing multi-brand or multi-product portfolios

Tamil Nadu market knowledge is a strong advantage; government sector exposure is a plus

SKILLS

Digital marketing — SEO, SEM, Meta, LinkedIn Ads

Content marketing, copywriting, and brand storytelling

Marketing analytics — Google Analytics, HubSpot, or equivalent CRM/MAT

Event planning, PR coordination, and media outreach

Tamil and English — written and verbal

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Work Location: In person