Marketing Lead - ANZ

Company Description

We’re a leading Investor Services group offering end-to-end services in administration, accounting, reporting, regulatory and compliance needs of the investment sector worldwide. We employ a global workforce of 6,500+ people across 24 jurisdictions and have assets under administration (AUA) exceeding US$857 billion. We work with 13 of the world’s top-15 private equity firms.

Our services are underpinned by a Group-wide commitment to ESG and best-in-class technology including a global data platform and innovative proprietary tools supported by in-house experts.

Above all, what makes us different is our people. Operating as trusted partners to our clients, we deliver intelligent solutions through a combination of technical expertise and strong relationships based on deep client understanding.

We’re driven by our Group purpose, to power people and possibilities.

Job Description

What you will do

Responsibilities (how we will measure success)

Deliver best-in-class campaigns designed to build the IQ-EQ brand and deliver tangible commercial results on behalf of the ANZ jurisdiction

Ensure that the end-to-end marketing needs is supported across all areas – marketing, communications, events, PR, and digital marketing

Successfully execute the marketing strategy, including a comprehensive marketing plan tailored specifically to the local market

Represent the needs of ANZ as a whole and work closely with the regional marketing lead and wider marketing team to ensure that these needs are factored into any planned marketing activities

Work closely with the ANZ leadership team to support the delivery of their specific marketing and communications needs

Translate Group plans into campaign activity which supports the ANZ growth agenda

Track, measure and analyse our marketing efforts and adapt accordingly to ensure maximum return on investment

Work with internal stakeholders to generate new opportunities to support the growth in ANZ and execute to plan

Working closely with the ANZ leadership team develop initiatives to drive employee culture and engagement

Prepare detailed activity reporting and benchmark our performance against our competitors

Build strong working relationships with key stakeholders across all segments and provide marketing expertise as needed to support the delivery of local jurisdictional plans

Tasks (what does the role do on a day-to-day basis)

1. Strategy, planning and leadership

Execute the full ANZ marketing strategy aligned with global and APAC priorities

Create and maintain a comprehensive annual marketing plan for ANZ

Align ANZ marketing plans with Group campaigns, messaging and brand pillars (Brand, PR, Digital, Content, Events)

Support the CCO and ANZ leadership team with marketing strategy, insights, and counsel

Track, measure, and analyse marketing results; adjust strategies to maximise ROI

Benchmark ANZ marketing performance against competitors

2. Content, messaging and thought leadership

Develop and maintain an ANZ content roadmap covering thought leadership, insights, case studies, client wins, etc.

Produce high‑quality written content: articles, whitepapers, case studies, video scripts, newsletters, speeches

Create short‑form content (LinkedIn insights, micro‑videos, SME commentary)

Highlight ANZ technical expertise, governance, structuring, trustee expertise, operational capabilities

Localise global content for ANZ context and audiences

Develop event‑aligned content (themes, pre‑event articles, post‑event follow‑ups)

Drive internal advocacy e.g. encourage leaders to post using IQ‑EQ templates.

3. Growth marketing and online presence

Collaborate with the Growth Marketing team to build and execute digital campaigns across SEO, PPC, LinkedIn, display, newsletters and remarketing

Manage content for ANZ microsites and landing pages

Collaborate with Communications and Growth Marketing teams to manage social media content, scheduling, audience targeting and employee advocacy

Build personalised, insight‑led marketing journeys based on user behaviour

4. PR, media and external communications

Support with the execution of ANZ PR program (press releases, media outreach, storytelling, local and global alignment)

Prepare press material, media comments, Q&As and pitch notes

Oversee spokesperson development and media training for ANZ senior leaders

Prepare award submissions and manage the ANZ nominations pipeline

5. Event management (full end-to-end)

Own the planning and execution of ANZ events: client events, industry conferences, roundtables, PR events

Handle venue procurement, logistics, catering, AV, run sheets, speaker prep and end‑to‑end event experience

Work with Design team to create all event assets: invitations, banners, brochures, programmes and branded collateral.

Manage RSVP workflows, attendee prioritisation, and event communications

Track event ROI, produce event reports in OneView

Lead ANZ participation in industry events and sponsorships (ABS Asia, ASF, MIPIM, etc.).

6. Brand management and visual identity

Support IQ‑EQ brand implementation in ANZ

Update all marketing materials, templates and assets to meet global brand standards

Manage office brand deliverables (signage, environmental branding)

Maintain consistency of visual identity across collateral, presentations, digital assets and event branding

7. Stakeholder and internal collaboration

Work closely with ANZ leadership, Sales, SMEs and Business Heads to support commercial priorities

Partner with global and APAC marketing teams to share insights, align messaging and ensure ANZ integration

Build strong internal relationships to generate marketing opportunities and content ideas

Contribute to employee engagement initiatives in ANZ

Collaborate with external agencies (PR, creative, digital, events)

8. Business development and pipeline support

Highlight client wins, mandates, and successful transactions via announcements, case studies and events

Support relationship‑driven marketing initiatives targeting key accounts and prospects

In conjunction with the Communications team develop content that supports the buyer journey (awareness education conversion)

9. Budgeting, governance and reporting

Track spend of the ANZ marketing budget

Produce monthly and quarterly reporting on marketing activities and performance

Maintain compliance with Group processes (OneView activity logging, brand governance, approvals)

Manage vendor onboarding, procurement and contract processes

10. Market insights and competitive intelligence

Monitor ANZ market developments, regulatory changes, industry trends and competitor activity

Integrate insights into content, BD support, messaging and PR

11. APAC cross-market support

Provide marketing support as needed across other APAC jurisdictions

Supply ANZ insights, case studies, market intelligence and commentary for APAC or global reports, media stories, or thought‑leadership themes

Support APAC colleagues by sharing templates, frameworks, best practices, and reusable assets from ANZ

Assist with cross‑border event preparation (speaker briefs, event collateral, agenda content, follow‑up materials)

Coordinate ANZ spokesperson participation in APAC‑wide webinars, panels, roadshows or multi‑market events

Contribute ANZ performance data, metrics and updates to APAC‑regional reporting dashboards and leadership packs

Participate actively in APAC marketing planning sessions to ensure ANZ aligns with and contributes to regional priorities.

Key competencies for position and level (see Group Competency model)

Leadership and influence

Accountability

Interpersonal savvy

Stakeholder management

Tolerance for ambiguity

Vision and purpose

Learning agility

Resilience

AI literacy

Execution excellence

Problem solving

Project management

Budgeting

Customer focus

Strategic and commercial capability

Business acumen

Industry expertise

Key behaviours we expect to see

In addition to demonstrating our Group Values (Authentic, Bold, and Collaborative), the role holder will be expected to demonstrate the following:

Authentic

Takes full accountability for outcomes, follows through on commitments, and operates with integrity in all interactions

Anticipates needs early, removes roadblocks, and proactively drives initiatives forward without waiting for instruction

Acts as a trusted advisor to senior stakeholders, communicating openly, honestly and with sound judgement, while remaining highly hands on in execution

Demonstrates resilience and adaptability in a fast paced, multi-jurisdictional environment, staying grounded and dependable even under pressure

Bold

Balances strategic planning with day-to-day execution, consistently delivering high-quality outputs at pace

Manages multiple competing priorities with strong organisation, clarity of thought and confidence in decision-making

Maintains high standards of accuracy, presentation and attention to detail across all workstreams

Shows courage in challenging assumptions, improving processes and exploring creative approaches to enhance outcomes

Collaborative

Works seamlessly across borders, offering support to other APAC markets when needed and contributing to a One IQ-EQ mindset

Builds strong partnerships across functions, teams and jurisdictions, influencing without authority and fostering trust and alignment

Communicates with clarity, diplomacy and professionalism, ensuring shared understanding across diverse stakeholders

Shares knowledge, best practices and insights, promoting collaboration, cohesion and collective success across the region

Qualifications

Required experience

Education / professional qualifications

Minimum bachelor’s degree in marketing, digital marketing or business studies

Background experience

A minimum of 10 years’ experience implementing best-in-class global marketing and communications campaigns as part of a busy in-house team

A self-starter master juggler able to adeptly manage multiple priorities across all areas of a busy marketing team

Technical

A strategic thinker with demonstrable competencies in brand management, integrated campaign planning, content creation, digital marketing, event management and stakeholder relationship management

Computer / program knowledge

Skilled in all areas of MS Office, HubSpot and Hootsuite an advantage

Company, product and market knowledge

Industry knowledge and experience working in a senior marketing role in our industry

Management and leadership

Proven strong communication, writing and editing skills

A high degree of proactivity, self-motivation and the ability to meet rapidly changing deadlines

Excellent communicator with strong stakeholder influence

A team player who enjoys sharing experience, mentoring and coaching others

A commercially minded innovator with strong creative leanings

Languages

Fluency in English, spoken as well as written – additional languages at a professional standard would be a distinct advantage

Additional Information

OUR COMMITMENT TO YOU AND THE ENVIRONMENT

Sustainability is integral to our strategy and operations. Our sustainability depends on us building and maintaining long-term relationships with all our stakeholders – including our employees, clients, and local communities – while also reducing our impact on our natural environment.

There is always more we can, and should do, to improve – whether in relation to our people, our clients, our planet, or our governance. Our ongoing success as a business depends on our sustainability and agility in a changing and challenging global landscape. We’re committed to fostering an inclusive, equitable and diverse culture for our people, led by our Diversity, Equity, and Inclusion steering committee.

Our learning and development programmes and systems (including PowerU and MyCampus) enable us to invest in growing our employees’ careers, while our hybrid working approach supports our employees in achieving balance and flexibility while remaining connected to their colleagues. We want to empower our 6,500+ employees - from 94 nationalities, across 24 countries - to each achieve their potential. Through IQ-EQ Launchpad we support women managers launching their first fund, in an environment where only 15% of all private equity and venture capital firms are gender balanced.

We’re committed to growing relationships with our clients and supporting them in achieving their objectives. We understand that our clients’ sustainability and success lead to our sustainability and success. We’re emotionally invested in our clients right from the beginning.