Senior Sales Manager – OEM & Dealer Channel

At VicRoads the work you do has real impact. Our work connects people and communities. We keep Victorians moving safely and smoothly today and help them be ready for tomorrow.

VicRoads empowers our people to learn and grow– focusing on impact and innovation. We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving.

VicRoads is progressing too. In August 2022, we started on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf.

We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data. The Victorian State Government retains sole responsibility for road access, infrastructure and safety.

Annual salary range : Commensurate with experience

Employment type : Full Time - Permanent

Usual work location: 180 Lonsdale Street, Melbourne / Work from Home

About the opportunity

This is a high-impact leadership opportunity for a commercially driven Senior Sales Manager to shape and deliver a strategic Original Equipment Manufacturer (OEM)-led growth agenda across Victoria. In this role, you will lead the development and execution of a top-down OEM strategy designed to increase adoption of Entry Plate products throughout dealer networks. You will build and strengthen relationships with automotive manufacturers, influence dealer behaviour away from General Issue (GI) plates, and drive product penetration through targeted engagement and aligned commercial initiatives.

Leading the Dealer Sales Team here at VicRoads, you will ensure consistent execution across territories, strong account management and achievement of performance targets. This role offers the chance to drive revenue growth through innovative partnerships, incentive programs, and clear product strategies, while maintaining strong alignment with broader business objectives. It’s an exciting opportunity to make a tangible impact on market share, channel performance, and long-term growth.

This role offers a competitive remuneration package including car allowance and commission and presents an exciting opportunity to make a tangible impact on market share, channel performance, and long-term revenue growth.

About you

You are a dynamic, results-driven sales leader who thrives on shaping strategy and delivering real commercial impact. With strong experience across automotive OEMs and dealer networks, you know how to influence at every level—from Head Office to the showroom floor. You bring energy, credibility, and a sharp commercial mindset, enabling you to identify growth opportunities and turn them into measurable outcomes.

A natural leader, you inspire high-performing teams, foster accountability, and build trusted relationships with senior stakeholders. You combine strategic thinking with hands-on execution and are passionate about driving change, lifting performance, and delivering sustained revenue growth. With a focus on innovation and engagement, you will drive adoption of Custom Plates products and deliver sustained revenue growth across the network.

You will bring:

Build and strengthen OWM and dealer partnerships

Drive Custom Plates revenue growth and market penetration

Inspiring leader of high-performing, multi-territory teams

Exceptional relationship and stakeholder management skills

Strong commercial acumen with a track record of growth

Proven ability to influence behaviour and drive adoption

Strategic thinker who delivers practical, on-the-ground results

Engaging, confident communicator who drives alignment and impact

Improve dealer engagement and product adoption

Lead and develop two direct reports

Our culture

Innovation powers progress, but it doesn’t come without support. To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development. At VicRoads, we embrace diversity and inclusion and we’re proud our workforce reflects the community we work for.

What we offer

Salary packaging, Fitness Passport & discounts to hundreds of retailers

Opportunities for professional and personal development

Flexible working arrangements and family-friendly practices, including 16 weeks paid parental leave

How to apply

We encourage applications from people of all genders, backgrounds and communities. If you need any adjustments to our recruitment process or the role itself, please let us know when applying.

Please submit your application . Please note applications close Thursday 2nd July 2026.

For a copy of the Position Description please email talentacquisition@vicroads.com.au

Unfortunately, applications cannot be accepted via this email.

VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence. Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.

VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence. Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.