Partner Marketing Manager
Skills
About the role
Experience
3–6 years in partner marketing, product marketing, or demand generation roles
Experience in B2B SaaS or digital solutions
Exposure to sales-led environments
Skills
Strong execution capability (campaigns, content, coordination)
Good understanding of product and solutions marketing fundamentals
Ability to manage multiple stakeholders and projects
Familiarity with digital marketing tools (HubSpot, CRM, CMS, analytics)
Budget m anagement
Mindset
Startup mentality — takes ownership and moves fast
Hands-on executor — comfortable doing as well as coordinating
Self-sufficient — able to operate with autonomy
Proactive — identifies opportunities and acts on them
Commercial mindset — understands how marketing drives revenue
Languages & Other Requirements
Fluent in English (mandatory)
Other E u ropean langu ages is a plus
Willingness to travel across EMEA as needed
Job Description Summary
We are looking for a hands-on, proactive Partner Marketing Manager to support the go-to-market and growth of strategic partner solutions across EMEA, with a focus on a new product named: ARKANCE Egnyte.
Reporting to the Product and Services Marketing Director, you will play a key role in executing the GTM strategy, working closely with partners, sales, services, and marketing teams to drive adoption and revenue.
This role requires a startup mindset, you will act as the main marketing point of contact for the partner solution, taking ownership of execution while leveraging the broader marketing team for support.
You will be expected to be self-sufficient, hands-on, and results-driven, contributing across positioning, campaigns, and sales enablement.
Job Description
Key Responsibilities
1. GTM Execution
Support the execution of the GTM strategy defined at EMEA level
Contribute to launch planning and rollout across EMEA
Ensure alignment between marketing, sales, services, and partners
2. Partner Marketing & Coordination
Act as the main marketing point of contact for strategic partners ( Egnyte )
Coordinate joint initiatives between A RKANCE and par tners including:
campaigns
messaging
events
Ensure alignment between partner inputs and ARKANCE priorities
Man age the part ner marketing funding requests and repor ting
3. Positioning & Product Marketing Support
Support the development of:
messaging
value proposition
use cases
Translate partner solutions into clear customer value
Contribute to market research and competitive analysis for partner solutions and the associated ARKANC E valu e propos ition
4. Demand Generation (Hands-on)
Execute targeted campaigns (ABM, digital, events)
Coordinate with EMEA and local marketing teams for:
campaign delivery
content creation
Manage and optimise:
landing pages
email campaigns
lead generation activities
5. Sales Enablement
Create and maintain :
pitch decks
one-pagers
sales playbooks
ROI tools
Support sales teams with:
training
demo preparation
key deal support
6. Performance Tracking & Optimisation
Track and report on key KPIs:
lead generation and con version to opportunity
pipeline contribution
campaign performance
Provide insights and recommendations to improve results
7. Broader Marketing and C ommunications Support
Support additional partner and product marketing initiatives as needed, in line with business priorities
Questions about this role
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