Sales Manager - Northland Volkswagen

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Position: Sales Manager

Dealership: Northland Volkswagen

Location: Calgary, AB

Classification: Full-Time, Immediate Hire

Northland Volkswagen has proudly served Calgary and the surrounding communities for decades, earning a reputation for exceptional customer service, integrity, and performance. As one of Calgary's most established Volkswagen dealerships, we've built a loyal customer base and a culture rooted in teamwork, accountability, and delivering an outstanding customer experience.

As part of one of Canada's largest automotive dealer groups, our team members benefit from the resources, stability, and career growth opportunities of a national organization while enjoying the close-knit culture of a well-established local dealership.

We're passionate about recognizing and rewarding success and are looking for an experienced automotive sales leader who can inspire, coach, and develop a high-performing team while driving strong sales results. The ideal candidate thrives in a fast-paced dealership environment, takes ownership of performance, and is focused on both team development and customer satisfaction.

This is a hands-on leadership role for someone who leads by example, adapts quickly, and brings a strong balance of accountability, energy, and commercial focus.

Why Top Performers Choose Northland Volkswagen

Success starts with having the right opportunity, support, and market presence. At Northland Volkswagen, you'll lead a sales team backed by a strong inventory, consistent sales volume, and a dealership that has earned the trust of Calgary drivers for decades.

This is an opportunity for an ambitious automotive leader who wants to make an impact, develop people, and play a key role in the continued growth and success of the dealership.

Target earnings of $150,000 - $250,000+ annually

Commission-based compensation with uncapped earning potential

One of Calgary's largest vehicle inventories

Strong new and pre-owned vehicle sales opportunities

Consistent lead flow and sales volume

Opportunities to grow vehicle acquisition through public purchases and auctions

Experienced leadership team committed to your success

Collaborative, low-turnover culture

Closed Sundays to support work-life balance

Brand-new facility coming soon

Career growth opportunities within the AutoCanada network

Your area of focus.

As Sales Manager, you will lead the execution of the dealership's sales strategy across both new and pre-owned vehicle departments. You will be responsible for driving sales performance, coaching and developing your team, maximizing lead conversion, and ensuring an exceptional customer experience throughout every stage of the buying journey.

What drives your day-to-day?

Execute short-, medium-, and long-term sales objectives for both new and pre-owned vehicle departments

Develop and implement sales plans that support the achievement of monthly and annual performance goals

Contribute to the development and execution of dealership marketing and advertising initiatives

Drive the successful conversion of internet, showroom, and referral leads into vehicle sales

Monitor key performance metrics including sales performance, lead conversion, and customer experience

Build and develop a high-performing sales team capable of executing the dealership’s sales strategy

Develop and maintain strong relationships with customers to support retention and referral business

Assist in developing strategies to support dealership growth and market share expansion

Champion an exceptional customer experience throughout the entire sales journey

Foster strong working relationships across all departments and stakeholders

Deliver strong financial results while ensuring compliance with company policies and governance standards

Promote professional development, accountability, and continuous improvement within the team

Lead and champion a safe, respectful, and high-performance workplace culture

Other duties as assigned

What are the must-haves?

3-5+ years of automotive sales leadership experience

Current or recent experience as a Sales Manager or Assistant Sales Manager within a dealership environment

Proven success leading a sales team in a volume-focused dealership

Strong understanding of both new and pre-owned vehicle operations

Experience with vehicle acquisition, purchasing from the public, and/or auction sourcing is considered a strong asset

Strong knowledge of dealership sales processes, lead management, and customer retention strategies

Excellent leadership, coaching, mentoring, and team development skills

Strong understanding of dealership financial performance, budgeting, forecasting, and month-end operations

Exceptional communication, negotiation, and relationship-building abilities

Experience working with CRM systems and automotive software platforms

Highly organized with the ability to manage multiple priorities and deadlines

Adaptable, growth-oriented, and comfortable operating in a fast-paced environment

High level of integrity, professionalism, and accountability

Valid driver's license with an acceptable driver's abstract

Must be legally authorized to work in Canada

Who Thrives Here?

The most successful leaders at Northland Volkswagen are those who:

Lead by example and hold themselves accountable to high standards

Inspire and motivate their teams to achieve exceptional results

Embrace change and continuously look for ways to improve

Build strong relationships with customers, colleagues, and business partners

Understand the importance of balancing performance with customer experience

Bring energy, ambition, and a growth mindset to every challenge

The Perks.

Competitive Compensation and Benefits Package

Employee Vehicle Purchase & Service Plans

Employee and Family Assistance Programs

Company-wide appreciation events and contests throughout the calendar year

Professional development and the opportunity to grow your career

Can you picture yourself here already?

We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.

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