B2B Salesforce Business Analyst

Some of what you will do:

Bridge business needs and Salesforce capabilities to drive scalable solutions that improve sales

effectiveness, customer experience, and operational efficiency. Lead requirements definition, solution

design, and delivery of enhancements across CRM, automation, and AI enablement initiatives.

Specifically, You Will:

Business Analysis & Requirements Gathering: 40%

Partner with Sales, Marketing, Service, and Operations teams to identify business needs and translate them into clear, actionable requirement

Facilitate workshops to define processes, pain points, and opportunity areas

Document business requirements, user stories, and acceptance criteria

Solution Design & Implementation: 30%

Collaborate with Salesforce Admins and developers to design scalable solutions leveraging platform capabilities

Ensure alignment between business objectives and system design

Support configuration decisions across workflows, automation, and cross-system integrations, including defining data flows and system interactions across Salesforce and connected platforms.

Define and document integration requirements across Salesforce and upstream/downstream systems

Partner with IT on scalable integration patterns (APIs, middleware)

Salesforce Optimization & Transformation 20%

Lead initiatives to improve pipeline visibility, lead management, and seller workflows

Support CRM modernization efforts, including consolidation of Salesforce instances and rationalization of integrations, data models, and cross-system workflows

Contribute to rollout of AI capabilities (e.g., lead nurturing, case deflection, next best action)

Reporting & Optimization 10%

Define reporting requirements and ensure dashboards align to KPIs and business outcomes

Partner with analytics teams to track ROI and performance impact of CRM initiatives

Physical Environment/Working Conditions:

Office environment

This role involves 15% travel through Canada and the USA.

Some of what you need:

4–7+ years of experience in Business Analysis, CRM, or Salesforce-related roles

Experience leading cross-functional initiatives and system implementations

Experience working with sales and marketing organizations in a B2B environment

Salesforce Business Analyst or Administrator Certification required

Strong understanding of Salesforce platform capabilities and CRM best practices

Experience with sales processes, pipeline management, and customer lifecycle

Excellent analytical, problem-solving, and critical thinking skills

Strong facilitation and stakeholder management skills

Ability to translate complex business needs into structured solutions

Familiarity with Agile methodology and project delivery frameworks

Understanding of integration concepts.

Ability to map end-to-end business processes across multiple systems

Some of what you will get:

Associate discount

Health and Dental benefits

RRSP/DPSP

Performance bonuses

Learning & Development programs

And more…

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We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.