Manager Marketing Automation

The Marketing Automation Manager leads the strategy, execution, and optimization of our marketing automation function to drive full-funnel performance, accelerate pipeline, and improve customer engagement.

This role manages a team of Marketing Automation Specialists and partners closely with Adobe Marketo platform owner , Demand Generation, Product Marketing, Sales, Digital, and Commercial Operations to design and deliver cross-channel, account-based, and lifecycle programs that convert and retain high-value customers.

This is a strategic leadership role requiring deep expertise in marketing automation, full-funnel journey design, ABM orchestration, and CRM integration.

1. Marketing Automation Strategy & Leadership

Define and evolve the marketing automation strategy aligned to revenue and pipeline goals

Lead full-funnel lifecycle strategy across awareness, engagement, conversion, and expansion

Build scalable, data-driven automation programs that support demand generation, personalization and ABM initiatives

Manage and develop a team of Marketing Automation Specialists, driving high standards for execution and performance

Develop UL Solution benchmarks for marketing automation performance and work with demand generation and marketers to enact them. Provide metrics and insight for continuous improvement.

Establish governance and documentation standards.

2. Full-Funnel Journey Design & Optimization

Architect complex, multi-touch, cross-channel journeys (email, web, paid media signals, sales touchpoints)

Develop automated nurture programs by segment, persona, industry, and account tier

Build behavioral and intent-driven workflows that dynamically personalize content

Continuously optimize journeys based on engagement, conversion, and pipeline contribution

3. Account-Based Marketing (ABM) Orchestration

Partner with Demand Gen and Sales to operationalize ABM programs

Build account-level engagement scoring and routing logic

Design account-specific plays triggered by buying group engagement and intent signals

Align marketing automation workflows to support sales outreach and account penetration

4. Database & System Management

Optimize Marketo database, ensuring clean data flow and lifecycle tracking

Maintain lead scoring models (behavioral, demographic, account-level)

Oversee segmentation strategy, database health, and data governance

5. Performance Measurement & Reporting

Define KPIs aligned to funnel progression and revenue impact

Build dashboards and reporting frameworks across Marketo, Salesforce, and ABM platforms

Provide actionable insights to marketing and sales leadership

Identify opportunities to improve MQL quality, conversion rates, and sales velocity

Required Experience

7+ years in marketing automation, with 3+ years managing a team

Advanced expertise in Marketo (certification preferred)

Strong working knowledge of Salesforce CRM

Experience with Demandbase or similar ABM platforms (6sense, Terminus, etc.)

Demonstrated success building full-funnel, multi-channel marketing journeys

Deep understanding of B2B demand generation and revenue lifecycle management

Strategic Capabilities

Proven ability to translate revenue goals into automation strategy

Experience designing buying group and account-level engagement programs

Strong cross-functional collaboration with Marketing Operations, Sales, RevOps , and Product Marketing

Analytical mindset with strong reporting and data interpretation skills

Ability to balance strategic planning with operational excellence

Preferred Qualifications

Experience in complex B2B or enterprise sales environments

Familiarity with intent data, predictive scoring, multi-touch attribution models and AI-enabled orchestration

Experience leading marketing automation transformation or system optimization initiatives