Executive, Customer Success (Market Insights)
Skills
About the role
Company Description
NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.
Job Description
The Customer Success Executive is a pivotal agent in the successful go-to-market of gfknewron (NIQ/GfK Proprietary tool). Actively servicing client users on trials and further ahead first subscribing customers, the role will be focused on driving gfknewron user adaption and satisfaction. This requires both a firm understanding of the Technology & Consumer Goods industries as well as the ability to grow customer intimacy through regular (daily/weekly) engagement. For strategic accounts the CSM is also expected to organically grow into the client organization and provide field colleagues with opportunities to cross and upsell in addition to existing services.
Key Tasks & Responsibilities
Establishes to be a strategic partner to our local (and regional) clients
Are an internal and external innovation agent. Drive change for faster reaction to changing market requirements.
Are experts in their market (industry, products, channels etc.)
External
Provide in-depth consulting services, delivering insights and analytics as well as thought leadership to create value for clients
Serves as the relationship owner within Customer Success to manage client relationship and execute critical communications
Builds a network of effective and meaningful relationships at all levels to maximize business opportunities
Leads Joint Business Plan process and is accountable for identifying and aligning customer objectives, defining and tracking success, defining strategic service delivery elements of Joint Business Plan and customer ways of working, and collaborating with other commercial functions to incorporate analytic and data quality elements into Joint Business Plan
Leads Quantified Business Opportunity and Client Review process, focusing on service delivery and ROI elements, highlighting outcomes, tracking priorities, sharing/receiving feedback/NPS, and refining Joint Business Plan to align with customer priorities and objectives
Understands and works with POS-related data with the client (gfknewron market, predict and consumer) and is the central point of contact, that includes driving adoption rates (i.e. activation, reactivation and engagement) of gfknewron within client organization, ensures effective and efficient client training and onboarding of new customers, and educates customers about the most relevant features/functionalities for their specific business needs.
Responsible for identifying opportunities through day-to-day engagements and handing off opportunities to Account Development to pursue
Acts as Voice of Costumer ensuring client needs are being met by the appropriate teams – whether this is data quality escalation or a reporting need
Is a market expert for the handled category / industry segment
Coordinates client services locally (and regionally)
Co-identifies leads for cross sell and upsell opportunities with the client
Helps to improve renewal rate by demonstrating clear business outcome and value
Internal
Certified CSM (gfknewron market, predict and consumer certificate) and knows the POS proposition in detail
Building solid market and deep POS knowledge
Ensures to be updated on relevant knowledge and has deep understanding of platform offerings
Collects and provides feedback to product teams on functionality, features etc. of gfknewron platform as well as to ops and other teams on non-platform issues to drive better client experience
Collaborates with account management at the pre-sales and renewal stages, co-identifies sales leads
Collaborates with other business unit teams to identify opportunities for strategic assignments
Coordinates internal client services nationally (and internationally)
Validates / conduct QC to guarantee GfK seal of quality
In other words: You will make the difference by being the face of our company and its digital solutions!
Qualifications
Degree in Business /Marketing/ Statistics.
Experience in consultancy firm is highly desired
At least 1 – 3 years of experience in Market Research/Product Marketing/Business Development, within Home & Lifestyle, Consumer durables, Technology industries preferred
Excellent English language skills
Strong presentation and communication skills, client-centric approach
Proactive and consistent engagement with multi-disciplined teams
Co-ordination and decision making of how to achieve client outcomes and organization goals
Driving delivery of results for clients & GfK across diverse cultures, mind sets, disciplines, and influences
Passion, dedication, commitment, eagerness to learn, open mindset, team spirit, and an entrepreneurial attitude. Creativity and the ability to address real-world business problems analytically
Additional Information
Our Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
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