Online Performance Marketing and Campaigns Lead

Position Summary

Role and Responsibilities

Role Responsibilities:

Operationalise approved channel investment plans and activation frameworks into detailed execution timelines and deliverable checklists — maintaining a single source of truth for campaign readiness

Own end-to-end campaign planning and execution governance across all channels including Samsung.com paid media, marketplace marketing solutions, affiliate marketing, and Live Commerce

Lead, coach, and manage two campaign managers (secondment) — assigning clear execution ownership, ensuring independent delivery, and intervening only to unblock rather than absorb their execution work

Govern all campaign budget usage: ensure every activation is supported by approved documentation raised before campaign commencement

Act as the day-to-day execution interface with appointed agencies, translating management direction into briefs and validating all agency outputs against approved plans, scope, and budget

Ensure timely collection and validation of complete proof of execution documentation to support invoice validation and audit requirements

Consolidate execution-level performance insights, spend reconciliation, and post-campaign reports for management’s visibility; surface anomalies and recurring issues with root cause analysis

Skills and Qualifications

Role Requirements:

Bachelor's degree in Marketing, Business, Communications, or related discipline.

5+ years of experience in integrated marketing campaign management, with direct accountability for multi-channel execution and budget governance.

Proven experience managing agencies and external vendors, including briefing, delivery validation, and financial compliance.

Prior people management experience; demonstrated ability to coach and hold direct reports accountable for independent delivery.

Exposure to e-commerce or marketplace marketing environments (e.g. Amazon AMS, Lazada, Shopee, or equivalent) is strongly preferred.

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