Retail Marketing & CRM Assistant Manager

Job Title: Retail Marketing & CRM Assistant Manager, Korea

Department: Retail

Reporting to: Area Manager, Korea

Role Purpose:

Responsible for growing the customer base by reaching out to new customers and deepening existing customer relationships while providing personalized services to valuable customers. This role acts as a key liaison between Retail, Marketing, CRM, and HQ teams to ensure consistent brand execution aligned with Jimmy Choo’s global standards.

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NATURE AND SCOPE OF POSITION

Assist in DM & CRM campaign planning, execution, and performance analysis to drive customer acquisition, retention, and loyalty

Track and analyze campaign performance (e.g., sales uplift, traffic, conversion, and CRM KPIs) and provide actionable insights

Manage CRM analytics development, including operational reports and management dashboards

Oversee daily operations of CRM service providers and 3rd-party vendors to ensure efficient and timely campaign execution

Support data strategy implementation including database enhancement, customer profiling, segmentation, and analytics integration

Monitor and drive effective usage of clienteling tools (e.g., clienteling app) and ensure follow-up actions by stores

Develop and manage VIP and loyalty programs, including program structure, customer benefits, partnerships, communication, and KPIs

Continuously enhance loyalty initiatives based on performance insights and business needs

Plan and execute in-store marketing initiatives, promotions, and events (e.g., VIP events, trunk shows, seasonal activations) to drive traffic and sales

Develop retail marketing activities and customer experiences to support client engagement and database growth

Manage promotion calendars aligning with overall marketing strategy

Support digital marketing initiatives across social media, website, and eDM, ensuring integration with overall marketing strategy

Develop client communication plans and drive traffic-building activities through social media channels

Analyze marketing and CRM activities to identify improvement opportunities and support future planning

Support additional projects and tasks as assigned by management

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Qualification/Education

Degree holder in marketing or a relevant discipline

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Experience Required

At least 5 years of experience with a loyalty program and customer relationship management for Officer position, 1-2 years of experience for Assistant position

Solid hands-on experience VIP program management and customer loyalty development & implementation with accountable results

Strong experience in CRM, clienteling, and retail campaign execution

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Particular skills/knowledge required

Strong in data analysis, a keen eye for details; a customer focus, and creativity in program & content development

Excellent command of written and spoken English

CRM / clienteling / VIP program management

High degree of proficiency in PC applications, especially Excel and PowerPoint

Strong interpersonal, presentation and analytical skills

Great attention to detail and excellent multi-tasking skills

Strong teamwork abilities

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Characteristics required

Demonstrable ability to use initiative and be proactive

Have a sense of urgency and ability to deal swiftly with changing needs

Team player with the ability to work on own initiative when required

Response positively to feedback and direction

Highly organised with an ability to multi task

Pleasant and accommodating disposition

Innovative and proactive, with a “can do” attitude

Enthusiastic with a good sense of humour

Well presented with the ability to communicate confidently

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