Assistant Brand Manager Marketing

Position : Assistant Brand Manager

Department : Brand Marketing

Reporting Structure : Brand Manager

McDonald’s

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us. From drive thru updates to delivery to mobile order, we are innovating quickly and growing.

Key tasks of the Job:

Lead new product launch as a project leader with cross functional teams

Develop and execute integrated marketing campaigns including ATL, BTL and in-store merchandising

Analyze market, consumer and sales data for opportune decision making

Manage and implement marketing plans within limited time & budget

Develop category strategy and short-term tactics to achieve business goals

Work closely with multiple agencies including creative/ media/ digital

Communicate with global/ regional teams for regular meeting & plan sharing

Support brand manager for responsible product and platforms

Specifics for the Job:

(a) Required knowledge, education, and experience:

Bachelor’s degree or above

At least 5 years of full-time work experience in marketing and brand marketing experience preferred

Experience in F&B/ FMCG industry and multinational company is preferred

Experience working with agencies is a must

Strong ability to develop marketing strategies based on consumer insight

Excellence in consumer & sales data analysis

Highly capable of timely development and execution of Marketing plans

Good understanding of creative and media channel

Good communication and interpersonal skills

Positive mindset to new challenges and turbulent environment

(b) Skills: MS Office (excel, ppt, word): Excellent

(c) English: Excellent