Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content.

This is not a traditional content role.

Your job is simple:

Turn content conversations pipeline.

You will:

Create high-performing LinkedIn content

Convert engagement into real conversations

Drive qualified leads into the pipeline

You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities.

What You’ll OwnContent-Driven Lead Generation (Primary Focus)

Create high-performing LinkedIn content, including:

Posts

Hooks

Carousels

Identify content angles that attract high-intent B2B buyers

Test and optimize content based on performance

Content Conversation Pipeline

Turn engagement into real conversations through:

Likes

Comments

Profile views

Initiate natural, non-salesy DMs

Qualify prospects and move them into the pipeline

Audience Engagement & Lead Nurturing

Engage daily through comments and DMs

Build relationships, not just send messages

Follow up consistently with value-driven interactions

Funnel & Conversion Optimization

Build simple inbound funnels:

Content Engagement Conversation Call

Improve conversion rates at every stage

Create:

Lead magnets

Nurture flows

Supporting Sales (Nice-to-Have)

Share insights with the founder on:

Messaging

Objections

Audience behavior

Help improve conversion quality

What Makes You a Strong Fit

You know how to turn content into pipeline, not just likes

You’ve personally generated:

Leads

Conversations

Booked calls

You think in funnels and systems, not just posting

You’re both:

Creative with content

Analytical with performance

You take ownership of outcomes

RequirementsMust-Have

2+ years of experience in:

B2B inbound marketing

Content-led growth

Strong experience with LinkedIn content

Proven ability to:

Generate inbound leads

Drive conversations

Excellent copywriting skills

Understanding of B2B sales cycles (2–3 months)

Nice to Have

Experience building personal brands

Familiarity with tools such as:

HubSpot

Apollo

Experience with:

Lead magnets

Content funnels

Exposure to SaaS or B2B services

What a Typical Day Looks Like

Write and publish LinkedIn content

Engage with the audience through comments and DMs

Start conversations with high-intent prospects

Follow up and nurture leads

Track performance and optimize content

Collaborate with the founder on pipeline quality

In short: You turn attention into conversations—and conversations into revenue pipeline.

Key Metrics (KPIs)

Number of inbound conversations generated

Qualified leads added to the pipeline

Conversion rates:

Content Conversation

Conversation Call

Engagement quality (not vanity metrics)

Consistency of content output

Why This Role Stands Out

Direct impact on revenue, not just marketing metrics

High ownership over inbound pipeline generation

Work directly with the founder in a fast feedback environment

No corporate layers or slow approval processes

Opportunity to grow into:

Head of Growth

Demand Generation Lead

Interview Process

Initial Screening Call

Recruiter Interview

Final Interview

Offer & Onboarding

If you’ve successfully generated pipeline from content and understand how to turn audience relationships revenue, this is a high-impact opportunity to own inbound growth and drive measurable business results.