Job Title: Digital Manager - D2C Business

Job Title: Digital Manager - D2C Business

Location: Hyderabad (On-site)

Experience: 4–7 Years

Industry: Pharmaceuticals / D2C Wellness C Skincare ( Mandatory)

Salary Range: INR 6 to 8 Lakh per annumJob Brief

We are seeking a highly analytical, creative, and experienced Senior Digital Marketing

Manager to lead the end-to-end digital growth strategy for our skincare and beauty

portfolios. In this role, you will be entirely responsible for driving online customer

acquisition, optimizing our marketplace presence (Amazon, Nykaa, Flipkart, etc.),

scaling our direct-to-consumer (D2C) channels, and building strong, community-led

brand equity.

The ideal candidate understands that skincare marketing isn'tjust aboutrun-of-the-mill

ads; it requires deep understanding of consumer psychology, skin concerns, clinical

ingredient education, and high-aesthetic visual storytelling.

Key Responsibilities

1. Performance Marketing s Paid Media (Meta s Google Ads)

Strategize, execute, and scale paid advertising campaigns across Meta

(Instagram/Facebook), Google PPC, YouTube, and retargeting networks.

Own the digital ad budget and continuously optimize for ROAS (Return on Ad

Spend) and CAC (Customer Acquisition Cost).

Implementrigorous A/B testing protocols for ad creatives, hooks, landing pages,

and audience cohorts to improve conversion funnels.

2. E-Commerce s Marketplace Growth

Manage and scale our presence across major e-commerce platforms (Amazon,

Nykaa, Flipkart, Purple,tira etc.).

Optimize marketplace listings using data-driven Amazon SEO, backend search

terms, high-converting A+ content, and strategic brand stores.

Plan and execute marketplace-specific advertising (Sponsored Products,

Brands, and Display ads) to maximize category share during peak sale events.

3. Influencer Marketing s Community Building

Develop a robustinfluencertier-strategy (Seeding micro-influencers for

authentic reviews alongside macro-creator partnerships for brand scale).

Brief and collaborate with skincare creators to produce high-performing UGC

(User Generated Content) focused on routines, textures, before-and-afters, and

ingredient benefits.

4. Content Strategy s Product Education

Collaborate closely with internal creative and formulation teams to translate

complex clinical ingredients (e.g., bio-actives, antioxidants)into clear, engaging

consumer education.

Oversee the social media content calendar, ensuring high-aesthetic visual

consistency across Instagram, YouTube Shorts, and Pinterest etc.

Drive retention and LTV (Lifetime Value)through automated email and WhatsApp

marketing funnels (welcome flows, skin-quiz follow-ups, replenishment

reminders).

5. Analytics s Funnel Optimization

Utilize Google Analytics 4 (GA4), Shopify analytics, and marketplace dashboards

to track end-to-end user journeys.

Identify critical drop-off points in the e-commerce funnel and work alongside

web developers to optimize site speed, landing page layout, and checkout

experiences.

Key Requirements s Qualifications

Education: B.Pharma + An MBA or Post Graduate Degree in Pharma

Management (from institutions like NIPER, IIHMR, or equivalent) is highly

preferred.

Experience: 5 to 7 years of proven experience handling digital marketing,

specifically for D2C beauty, skincare, or personal care brands.

Platform Mastery: Advanced hands-on experience with Meta Ads Manager,

Google Ads, Amazon Ads, and Shopify/WooCommerce ecosystems.

The Skincare Edge: A strong personal interest in or deep professional

understanding of skin health, clinical ingredients, and beauty trends. You must

know how to market"routines" and "solutions," notjust single products.

Data-Driven Mindset: Excellent analytical skills with a knack forturning

complex spreadsheets and performance metrics into highly actionable

marketing experiments.

Communication: Strong verbal and written communication skills with a sharp

eye for visual aesthetics, copy layouts, and premium packaging narratives.

Pay: ₹600,000.00 - ₹800,000.00 per year

Work Location: In person