Social Media & Digital Campaigns Manager

Key Roles & Responsibilities

1. Social Media Strategy & Channel Ownership

Own and grow Siddhanta's presence across Instagram, Facebook, YouTube, LinkedIn, X (Twitter) and emerging platforms.

Build and maintain a monthly content calendar aligned to organisational programmes, festivals, events and IKS themes.

Define platform-specific strategy — what we post, when, in what format, and for which audience — and keep a consistent brand voice across all channels.

Continuously study trends, formats, audio and hashtags to keep content current and discoverable.

2. Content Creation & Viral Growth

Conceptualise, script and produce scroll-stopping content: short-form video / reels, carousels, infographics, quotes, threads and stories.

Turn complex IKS topics into simple, engaging, shareable content for a broad audience.

Drive a deliberate 'made-to-be-shared' approach — strong hooks, clear value, trend-jacking and series-based content designed to grow reach organically.

Coordinate with in-house and freelance designers, video editors and animators to maintain a steady, high-quality content pipeline.

Track what goes viral and systematically double down on what works.

3. Social Media Campaigns (Organic & Paid)

Plan and execute themed campaigns around launches, admissions, events, fundraising and awareness drives.

Set up, run and optimise paid campaigns on Meta and other platforms within budget, targeting the right audiences.

Run A/B tests on creatives, copy and audiences to improve cost-per-result and engagement.

Coordinate influencer, scholar and partner collaborations to extend reach.

4. WhatsApp Campaign Management

Own WhatsApp as a primary engagement and broadcast channel — managing communities, groups and broadcast lists.

Plan and run WhatsApp campaigns: broadcasts, drip sequences, event reminders and re-engagement flows.

Set up and manage WhatsApp Business / API tooling, message templates and automations where applicable.

Segment audiences and personalise messaging to keep open and response rates high, while respecting opt-in and privacy norms.

Maintain a clean, well-organised contact and community structure with clear tracking of growth and engagement.

5. Email Marketing & Campaigns

Build and grow segmented email lists of students, educators, partners and supporters.

Design and write email campaigns and newsletters — announcements, programme updates and nurture sequences.

Manage email tooling, automations and templates; ensure good deliverability, open and click-through rates.

Continuously test subject lines, send times and content to improve performance.

6. Community Building & Engagement

Actively engage the audience — respond to comments, messages and mentions promptly and in brand voice.

Nurture an active, loyal community across platforms and convert followers into participants and advocates.

Manage online reputation and handle queries and feedback professionally.

7. Analytics, Reporting & Optimisation

Track and report key metrics — reach, impressions, engagement, follower growth, campaign performance, list growth and conversions.

Prepare clear monthly dashboards and insights for management, with recommendations.

Use data to refine strategy, reallocate effort and continuously improve results.

8. Coordination & Collaboration

Work with programme, content, design and field teams to source stories, visuals and updates.

Brief and manage external vendors, freelancers and agencies as needed.

Ensure all communication aligns with the organisation's mission, tone and IKS positioning.

Key Result Areas (What Success Looks Like)

▸ Audience growth: Significant, sustained growth in followers and subscribers across priority channels.

▸ Reach & virality: A growing share of content crossing high reach / share thresholds; at least one breakout piece per month.

▸ Engagement: Rising engagement rate and active community interaction across platforms.

▸ Campaign performance: Social, WhatsApp and email campaigns hitting agreed reach, open, click and conversion targets within budget.

▸ Consistency: A reliable, on-brand publishing cadence backed by a maintained content calendar.

▸ Reporting: Timely, insight-rich monthly performance reports.

Required Qualifications & Experience

Bachelor's degree in Marketing, Communications, Media, or a related field (or equivalent practical experience).

3 – 6 years of hands-on experience managing social media and digital campaigns, ideally with demonstrable growth results.

A portfolio or examples of accounts grown and content that performed well.

Experience running paid social, WhatsApp broadcast/business tools and email marketing platforms.

Experience in education, non-profit, culture or content-led organisations is a plus.

Skills & Competencies

Content & creativity: Strong sense of what makes content engaging and shareable; good visual and copy instincts.

Platform expertise: Deep, current knowledge of Instagram, YouTube, Facebook, LinkedIn and X, and their algorithms.

Tools: Comfortable with Canva / Adobe basics, video editing apps, scheduling tools, Meta Ads Manager, WhatsApp Business / API, and email platforms (e.g. Mailchimp / Zoho).

Data-driven: Able to read analytics and act on them; comfortable with numbers and reporting.

Writing: Crisp, persuasive copywriting; strong command of English (additional Indian-language ability is a plus).

Ownership: Self-starter who can run the function independently, manage timelines and juggle multiple campaigns.

Alignment: Genuine interest in education, culture and Indian Knowledge Systems.

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person