Demand Marketing Manager - Apex Invest

The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers.

Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.Your career with us should reflect your energy and passion.

That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience.

Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.

For our business, for clients, and for you

Job Description: Demand Marketing Manager – Apex Invest

Department: Demand Marketing

Reports to: Senior Demand Marketing Lead / Head of Demand Marketing

Role Overview

As a Demand Marketing Manager for Apex Invest, you will be responsible for driving global demand generation across a sophisticated, data-driven private capital platform and supporting services.

The Apex Invest platform is a compliant, end-to-end marketplace connecting allocators and fund managers, leveraging Apex proprietary technology, data insights, and integrated capital raising capabilities. Your role will focus on translating this complex proposition into high-performing, audience-led campaigns that generate qualified pipeline across both sides of the marketplace.

You will lead integrated campaigns that drive allocator engagement, fund manager acquisition, and platform adoption, working closely with Portfolio Marketing, Sales, Product, and Events teams to ensure a consistent go-to-market approach.

Key Responsibilities

1. Go-to-Market & Campaign Strategy

Own GTM planning for Apex Invest campaigns, including product launches, feature releases, solution activations and event-led demand programs

Develop integrated campaign plans spanning platform, content, and event ecosystem

Build structured campaign frameworks aligning sales, marketing, and CRM execution (campaign packs, messaging, channel mix)

2. Demand Generation & Pipeline Growth

Design and execute multi-channel demand generation campaigns targeting:

Institutional allocators (pension funds, family offices, wealth managers)

Fund managers seeking capital and distribution

Use channels including paid media, email, digital content, webinars/events, and partnerships

Optimise campaigns to drive high-intent conversations and platform engagement, aligned to the platform’s matching and capital allocation model

3. Audience & Value Proposition Development

Translate Apex Invest’s core capabilities into compelling messaging, including:

AI-powered allocator–manager alignment for investment mandates

Data-driven insights and scoring frameworks

Capital raising and investor access solutions

Develop persona-based messaging for both sides of the marketplace (allocators / managers)

Work with Product and Portfolio Marketing to align messaging with platform capabilities and roadmap

4. Content & Thought Leadership

Partner with Content and Brand teams to deliver:

Campaign-led assets (reports, case studies, platform demos, case studies)

Insight-led content aligned to private markets, capital allocation trends, and investor behaviour

Leverage Apex Invest insight ecosystem (webinars, podcasts, forums) to fuel demand and nurture journeys and establish Apex Invest as the destination for private markets and alternatives

5. Performance Marketing & Optimisation

Define campaign KPIs across the funnel (MQL, SAL, pipeline contribution, platform engagement)

Monitor and optimise performance using marketing automation and CRM tools

Apply data-driven decision making to continuously refine targeting, messaging, and channel mix

6. Sales Alignment & Enablement

Partner closely with Apex Invest management team, Sales and SDR teams to:

Ensure clear qualification criteria and lead handover

Deliver campaign insights and pipeline reporting

Maintain clear visibility of each stage of the pipeline to drive better conversions

Support sales enablement with targeted collateral and campaign narratives

7. Platform & Data Integration

Ensure campaigns are fully integrated across marketing technology stack (Salesforce, marketing automation platforms)

Support tracking of user journeys across platform engagement, content consumption, and event participation

Contribute to improving attribution models in a multi-touch, multi-channel environment

Key Qualifications & Experience

4–7 years’ experience in B2B demand marketing, ideally within:

Financial services / asset management

Fintech / WealthTech

Capital markets ecosystem

Proven experience delivering multi-channel, global demand generation campaigns

Strong understanding of private markets, investment ecosystems, or capital raising dynamics(preferred)

Ability to translate complex platform or technology propositions into clear, commercial messaging

Experience working in matrixed, global organisations across Product, Sales, and Marketing teams

Strong analytical capability with experience in performance tracking and optimisation

Hands-on experience with CRM and marketing automation tools (e.g. Salesforce)

Excellent communication skills, with a clear and concise storytelling style

Core Competencies

Commercial mindset with strong focus on pipeline and revenue impact

Audience-first thinking (ability to engage both allocators and fund managers)

Data-driven decision making

Collaboration and stakeholder management across global teams

Ability to operate at pace across multiple campaigns and priorities

Why This Role Matters (Apex Context)

Apex Invest sits at the intersection of technology, capital raising, and data-driven investor / manager alignment for investment mandates, helping to reshape how capital flows through private markets.

This role is critical in:

Driving adoption of a two-sided marketplace model (allocators + managers)

Translating a complex, tech led platform into clear demand drivers

Supporting Apex Group’s broader strategy to digital capital raising and investment solutions globally

Disclaimer: Unsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.