Project Manager - Brand Stretch

Job Description

As a Marketing Project Manager, you will act as the central connector between Global Marketing and U.S. teams, ensuring insight-driven planning and consistent, customer-centric execution across all touchpoints. You do this by leading cross-functional collaboration, overseeing campaign development, and building scalable frameworks that enable long-term success beyond the transformation program.

This role reports to the Marketing Manager, with a dotted line to Global Marketing leadership, and is based in New York.

A Day in the Life

Leadership & Cross Functional Collaboration

Act as the primary U.S. point of contact between Global Marketing and local stakeholders

Orchestrate 360° campaign execution across retail, digital, brand, and creative teams

Drive alignment, prioritization, and execution across multiple workstreams

Track risks, dependencies, and timelines to ensure strong execution

Brand & Marketing Strategy

Build and maintain a U.S. marketing calendar aligned to global frameworks while adapting to local business needs and performance insights

Identify and support development of U.S.-specific, U.S.-focused, and always-on campaigns

Apply structured frameworks (e.g., Big Rock methodology) to prioritize moments, campaigns, and investments

Campaign Development & Execution

Project manager the development of campaign concepts, briefs, and localized asset production in partnership with global and agency teams

Oversee delivery of marketing assets across in-store and digital channels

Ensure all outputs meet brand standards and reflect strong U.S. cultural relevance

Coordinate influencer and content integration aligned with campaign timing and product launches

In-Store & Digital Experience

Project manage development of U.S.-tailored in-store content, signage, and visual storytelling

Ensure consistency across physical and digital touchpoints to deliver a seamless customer journey

Collaborate cross-functionally to enhance guided shopping experiences and product storytelling

Agency & Partner Management

Lead or support creative agency procurement, onboarding, and management

Manage day-to-day agency relationships as it relates to timelines and deliverables

Ensure agency output is high-quality, on time, and aligned with brand and business goals

Operating Model, Processes & Ways of Working

Define and document scalable marketing operating models for campaign planning and execution, including governance, roles, and collaboration frameworks between U.S. and Global teams

Insights, Performance & Continuous Improvement

Establish a structured learning agenda including performance reviews, post-mortems, and feedback loops

Analyze campaign performance and customer insights to inform optimization and future planning

Translate insights into actionable improvements across campaigns and processes

Champion a test-and-learn culture and share learnings with global teams

Qualifications

Who You Are:

Degree in Communication, Marketing, or related field (or equivalent experience)

Proven ability to manage multiple projects in both digital and traditional channels

Strong leadership and stakeholder management skills

Analytical and results-driven, with experience using KPIs to track project impact

Fluent in English and local language(s)

Minimum 7 years of experience in project management within marketing or communications

Experience managing agencies and creative talent

Additional Information

Why You’ll Love Working at H&M

We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability

We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years

You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

We are an inclusive company where you’re encouraged to be yourself at work

You will have access to a large global talent community, where career growth and aspirations have no limits

We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community

You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: $120,320

This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

*H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salary, Exempt