Director, Inside Sales - Canada

Role: Director, Inside Sales – Canada

Location: Mississauga, ON - Hybrid, 1-2 days onsite

Salary: 160k base + bonuses (220K+ OTE)

Your New Company

Join a 100+ year-old, employee-owned leader in technology distribution, delivering end-to-end solutions across the SMB and consumer markets. With a strong reputation for service excellence, this organization partners with resellers, retailers, and vendors to drive growth and innovation across Canada.

You’ll be part of a collaborative, people-first culture where long-tenured teams, shared ownership, and continuous development are core to success. The organization is also deeply committed to community engagement and sustainable business practices.

Your New Role

As Director, Inside Sales – Canada, you will be responsible for leading and scaling the inside sales function across the Canadian business. This is a highly visible leadership role focused on driving revenue growth, operational excellence, and market share expansion across a large partner ecosystem.

You will lead a team of inside sales and support managers, overseeing outbound sales execution, customer engagement, and performance management across multiple segments including SMB, mid-market, NSP, and consumer.

Key responsibilities include:

Driving revenue, margin, and product mix performance while owning key P&L levers

Leading segmentation and coverage models across diverse customer segments

Managing productivity metrics including outbound activity, utilization, profit per FTE, and pipeline performance

Establishing a disciplined approach to CRM pipeline management, forecasting, and sales execution

Leading go-to-market strategies to increase market share across 4,000+ Canadian partners

Acting as a senior cross-functional leader across sales, marketing, operations, and vendor teams

Driving operational improvements, including systems, tools, and process enhancements (including AI-enabled solutions)

Ensuring best-in-class customer SLAs and support experience

Participating in budgeting, forecasting, and strategic planning cycles

Serving as a “chief coach” aligned to a people-first development philosophy, mentoring and growing talent across the organization

What You’ll Need to Succeed

To be successful in this role, you will bring a strong blend of sales leadership, operational rigor, and industry experience:

5+ years of leadership experience managing inside sales or sales support teams

Experience within technology distribution, VAR, MSP, telecom, or adjacent ecosystems

Proven track record of managing large teams and driving performance against revenue and margin targets

Strong understanding of CRM-driven sales environments, pipeline management, and forecasting discipline

Experience influencing product mix, portfolio strategy, and overall P&L outcomes

Demonstrated ability to build and execute go-to-market strategies

Strong analytical mindset with experience leveraging performance data to drive improvements

Experience working cross-functionally with sales, marketing, vendor, and operations teams

Bachelor’s degree preferred

Exposure to Pro AV, digital signage, telecom, or MSP business units is considered a strong asset.

What You’ll Get in Return

Competitive executive-level compensation package

Comprehensive benefits including Health, Dental, Life, and Vision

RRSP matching program

Generous Paid Time Off

Gym membership reimbursement

Work-from-home reimbursement

Employee purchase program

Tuition assistance and continuous learning support

The opportunity to lead within a highly stable, employee-owned organization with a strong culture of tenure and internal growth

What You Need to Do Now