Growth Marketing Manager

The Republic of Tea is a progressive and socially conscious business recognized as a leading purveyor of nearly 400 all-natural premium teas, herbs and gifts. We enrich people’s lives through great-tasting teas, education and innovation while championing a “Sip by Sip Rather Than Gulp by Gulp” lifestyle. In keeping with our whimsical identity as an independent Republic, we refer to our employees as Ministers, sales representatives as Ambassadors, consumers as Citizens and our retail partners as Embassies. As a family-owned company, we are dedicated to sharing our prosperity through meaningful philanthropic partnerships and creating opportunities for learning and growth within our TEAm. Join us and become part of a collaborative, purpose-driven culture—where you can grow your career, your network, and help lead the tea revolution.

POSITION SUMMARY:

We are seeking a strategic, results-driven Growth Marketing Manager to join our TEAm and help accelerate growth across The Republic of Tea. This is an exciting opportunity for a marketing professional who thrives on developing integrated growth strategies, driving ecommerce performance, improving customer engagement and retention, and turning data-driven insights into measurable business results.

The Growth Marketing Manager is responsible for developing and executing marketing strategies that drive measurable ecommerce growth, customer engagement, retention, and revenue performance for The Republic of Tea.

This role connects campaign strategy, promotional planning, product launches, paid social, affiliate marketing, email strategy, lifecycle marketing, direct mail, and performance analytics into one cohesive growth plan. The Growth Marketing Manager will partner closely with Ecommerce, Creative, Marketplace, and external agency partners to ensure marketing efforts are strategically planned, clearly executed, measured, and optimized.

This is a hands-on role that requires both strategic ownership and active execution, including close management of agency partners and cross-functional deliverables.

ESSENTIAL RESPONSIBILITIES:

Campaign Strategy & Marketing Planning

Own the promotional marketing calendar across The Republic of Tea and Upton Tea Imports

Develop seasonal campaign plans that support business goals, product priorities, revenue targets, and customer engagement

Lead product launch strategy, including channel planning, messaging direction, promotional support, and post-launch review

Translate business priorities into clear campaign briefs, timelines, deliverables, channel plans, and success metrics

Partner with Ecommerce, Creative, Digital Marketing, Marketplace, and agency partners to ensure coordinated execution across channels

Promotional Calendar & Ecommerce Growth

Lead promotional planning, including offer strategy, campaign timing, merchandising themes, and key selling moments

Partner with Ecommerce to align homepage, landing page, product page, and site merchandising priorities with marketing plans

Identify opportunities to improve customer journey, conversion, engagement, and repeat purchase behavior

Ensure marketing plans align with inventory, product availability, merchandising priorities, and business goals

Paid Social & Affiliate Marketing

Lead paid social strategy in partnership with agency and internal Creative resources

Define campaign priorities, audience strategy, creative testing direction, and performance goals

Own affiliate marketing strategy, including partner mix, promotional alignment, program performance, and growth opportunities

Evaluate paid social and affiliate performance, including revenue, ROAS, acquisition, conversion, commission efficiency, and customer quality

Retention & Lifecycle Marketing

Lead email strategy, including campaign planning, segmentation, testing, promotional messaging, and performance analysis

Develop lifecycle marketing strategy to improve customer engagement, repeat purchase, retention, and long-term customer value

Identify opportunities to improve the customer journey across email, site experience, paid media, post-purchase touchpoints, and SMS/MMS where applicable

Partner with Digital Marketing and Creative resources to ensure retention campaigns are well-planned, brand-right, and performance-informed

Direct Mail & Catalogue Strategy

Own quarterly direct mail and catalogue strategy, planning, and execution in partnership with internal teams and external partners

Develop catalogue themes, timing, circulation priorities, promotional alignment, and performance objectives

Partner with Creative, Ecommerce, and agency/vendor partners to ensure catalogue content, offers, product priorities, and digital support are aligned

Review catalogue performance and apply learnings to future direct mail, promotional, and ecommerce strategies

Agency & Vendor Management

Serve as day-to-day lead for assigned growth marketing agency and vendor relationships, including paid social, affiliate, direct mail, and related performance partners

Manage agency priorities, communication cadence, deliverables, reporting standards, and performance expectations

Ensure external partners are aligned with business goals, campaign priorities, budget expectations, brand standards, and performance objectives

Cross-Functional Collaboration

Partner with Ecommerce, Creative, Digital Marketing, Marketplace, and Commerce teams to ensure campaigns are clearly planned and effectively executed

Provide clear direction to Creative partners on campaign needs, paid social testing priorities, email assets, promotional messaging, catalogue needs, and lifecycle content

Act as a connector across teams to improve planning, visibility, accountability, and performance measurement

Perform other duties as assigned.

BASIC QUALIFICATIONS:

Bachelor’s degree in Marketing, Business, Communications, Ecommerce, or equivalent experience

5–8 years of progressive marketing experience, preferably in ecommerce, growth marketing, retention marketing, digital marketing, direct mail, or consumer products

Experience developing and executing integrated marketing campaigns that drive measurable business results

Experience managing promotional calendars, product launch plans, seasonal campaigns, and cross-channel marketing initiatives

Strong understanding of ecommerce marketing, paid social, email marketing, affiliate marketing, direct mail, customer journey optimization, and retention strategy

Experience using performance data to evaluate campaign results, identify opportunities, and make recommendations

Experience working with external agencies, vendors, or platform partners

Strong project management skills with the ability to organize priorities, timelines, deliverables, and cross-functional inputs

Excellent written and verbal communication skills

PREFERRED QUALIFICATIONS:

Experience in CPG, food & beverage, specialty retail, premium lifestyle, wellness, or direct-to-consumer ecommerce

Experience with Klaviyo, GA4, ecommerce platforms (Shopify), affiliate platforms, paid social platforms (Meta, TikTok), direct mail/catalogue programs, and reporting tools

Experience with customer segmentation, lifecycle marketing, retention analysis, attribution, forecasting, and promotional performance analysis

Familiarity with A/B testing, conversion rate optimization, landing page strategy, and ecommerce merchandising principles

Experience working with both internal creative teams and external marketing agencies

COMPETENCIES

Hands-On Execution – Moves easily between strategy, planning, coordination, and execution

Growth Mindset – Focuses on revenue, acquisition, retention, repeat purchase, and customer engagement

Agency & Vendor Management – Sets clear direction, manages deliverables, and holds partners accountable

Strategic Planning – Turns business goals into actionable campaigns, calendars, and channel plans

Data-Driven Decision Making – Uses performance data, attribution, testing, and forecasting to guide decisions

Customer Journey Focus – Identifies opportunities to improve the path from awareness to purchase to repeat engagement

Project Ownership – Manages priorities, timelines, details, and stakeholders effectively

Cross-Functional Collaboration – Partners well with Ecommerce, Creative, Digital Marketing, Marketplace, and agencies

Communication – Clearly shares strategy, briefs, timelines, results, risks, and recommendations