Tryngolza Global Brand Communications Director

Company Description

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Here at Sobi, our mission and culture get us excited to come to work every day, but here are a few more reasons to join our team:

Competitive compensation for your work

Emphasis on work/life balance

Collaborative and team-oriented environment

Opportunities for professional growth

Diversity and Inclusion

Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Job Description

The role will lead the global development and execution of the global brand communications strategy for Tryngolza, ensuring strong, compliant, and impactful communication.

Partnering across Brand Marketing, Corporate Communications, Medical, Community Engagement, Investor Relations, Regulatory, Compliance, Legal and Finance, plus regional teams and affiliate teams, you’ll translate strategy into high quality, scalable activation while strengthening global visibility, media impact, and affiliate execution.

This is a senior individual contributor leadership role designed to own brand communications and lead critical workstreams, in close collaboration with the overall asset leadership team.

Key responsibilities:

Strategic Leadership & Brand Communications,

Lead the global brand communications strategy, including launch readiness, data milestone planning, and lifecycle communications

Maintain the brand narrative consistently across all channels and stakeholders

Media Strategy, Relationship & External Engagement

Partner with Disease State Awareness lead on product media strategy, including channel selection, prioritization, and media investment (paid, earned, and owned)

Build and manage relationships with key international and specialty media

Guide affiliates in local media engagement, ensuring consistency, compliance, and quality

Congress Communications & Activation

Lead the brand congress communications roadmap (pre-, during-, and post-congress)

Oversee development of global congress toolkits and ensure strong local amplification across markets

Coordinate Support cross-functional alignment (Medical, IR, Compliance) for data communication and own media engagement

Global-to-Local Execution & Affiliate Enablement

Develop and deploy global communication toolkits, digital assets, and campaign playbooks for affiliate use

Oversee development of high-quality communication materials, including narratives, Q&As, digital content, and presentations

Partner closely with country teams to strengthen capabilities and drive high-quality execution

Lead agency management, ensuring strategic alignment, quality delivery, and efficient execution

Cross-Functional Collaboration

Partner with Medical and Brand teams to ensure scientific integrity and strong educational impact

Collaborate with Community Engagement to amplify the patient voice and strengthen external partnerships

Align with Corporate/IR Communications to ensure consistency and clarity of external messaging

Insights, Performance & Continuous Improvement

Lead global insight gathering (media landscape, social listening, advisory boards) to inform strategy

Define and track KPIs to measure communication effectiveness and optimize impact

Continuously refine communication approaches based on data, insights, and evolving market dynamics

Capability Building & Innovation

Drive continuous improvement of communications capabilities across international markets

Introduce and scale best practices data-driven communications and promote the use of new tools, including AI, to enhance efficiency, personalization, and impact

Budget, Governance & Compliance

Manage the budget for communication programs; forecast, track ROI, and reallocate for impact while operating to SOPs, industry codes, and corporate values

Qualifications

Proven experience in brand communications/PR within healthcare, including significant experience in pharmaceutical or biotech environment.

Demonstrated success in leading complex, multi-market communications strategies at regional or global level.

Strong strategic mindset with the ability to translate business priorities into impactful communications and reputation initiatives.

Proven ability to work cross‑functionally, lead without authority, and manage complexity.

Strong relationship builder, capable of fostering trusted partnerships across functions (Commercial, Medical, Market Access, Regulatory, Policy, Patient Advocacy) and across country affiliates.

Excellent communication and influence across functions, cultures, and seniority levels; fluent in English.

Excellent judgment and decision-making skills, with the ability to prioritize in dynamic, fast-paced environments.

High energy, creativity, agility and a proactive, solutions‑orientated mindset.

Strong team player with the ability to work independently while maintaining high accuracy and accountability.

Proficiency with approval systems and compliant content workflows (e.g., Veeva).

Proficiency in digital and modern communication tools; familiarity with AI-enabled content development within company policies is an asset

Travel requirement approximately 20% of working time