Account Manager
Skills
About the role
Agency :
Havas Red
Job Description :
At Havas Red, we create borderless work because we have who and what it take to think without borders. Our outputs transcends countries, audiences, channels and formats.
We have a strong track record of delivery buzz-worthy, thumb-stopping, action-driving, award winning campaigns and initiatives.
We are the global corpsumer agency.
Whether we’re talking to audiences on socials or cultivating conversations among lifestyle consumers through headlines, our depth in expertise in person-to-person communications enables us to seamlessly share a brand’s full story, where its audience choose to consumer it.
Your Role - Senior Account Manager
Reporting Into - Senior Account Director
Reports - TBC
Responsibilities:
Client Management
Research and monitor clients’ business and industries to stay up to date on trends, developments and breaking issues, and, in concert with senior managers, counsel client accordingly
Develops and cultivates positive relationships with allocated clients, and their
stakeholders/influencers such as media, third party constituencies, and current and prospective customers to convey key messages
Participates in discussions with clients to understand PR, social and experiential briefs, as well as broader briefs involving other members of the Havas Village, assisting the client to develop these when required
Prepares background materials and research for client brainstorms
Makes a positive contribution in brainstorms
Prepare basic communications strategies and programs for clients and make a solid contribution to more complex ones
Effectively present strategies and programs to clients
Working with senior managers, prepare and regularly review and update detailed
project/program plans including working timetables of activity to ensure successful implementation and achievement of KPIs
Continually review programs to ensure all deliverables are met and suggest new
initiatives to reach goals as required
Ensure timely, accurate and insightful reporting to and correspondence with clients including professionally written agendas, meeting reports, weekly updates and monthly activity reports
Autonomously manage small- to medium-sized accounts in consultation with senior manager/s
Media and Influencer Relations
Ensures accurate, relevant media distribution lists are developed and kept up to date
Develops and cultivates a wide range of relationships across mainstream and specialist media relevant to client base
Cultivates strong relationships with social influencers relevant to client base
Develops high quality key messages, media releases, Q&As, prepared remarks, stand-by statements and other materials, including research, writing, editing, collating and distributing through relevant news and social media channels
Works with targeted media and influencers on story/content development
Ensures media are proactively followed up to achieve agreed KPIs, cultivating a positive client presence
Respond to and follow up media enquiries in a timely, efficient and professional manner
Organises, implements and oversees media and influencer events including
conferences, briefings, tours and activations
Proactively troubleshoots client issues that may arise, alert senior team members and propose solutions/actions
Works with senior managers, develop materials on more complex issues
Proactively troubleshoots client and implementation issues that may arise, alert senior team members and propose solutions/actions
Drafts quotes and liaise with clients on smaller issues
Works with senior managers, develop materials on more complex issues
Digital and Social
Has a sound understanding of current digital channels and social media as marketing tools
Works with the social and content divisions to develop best-in-class social and digital strategies for clients
• Assists juniors to develop high quality content calendars and ensure posts are timely, targeted, accurate and in keeping with the strategy• Works with social and content divisions on paid campaigns to boost posts and build communities
Ensures comments are responded to appropriately and in line with Red Social guidelines and standards
Ensure a client, industry and competitor social media activity is monitored and reported on in a timely and accurate way
Event Management
Plans and implements events including research, venue, catering, talent selection and management, theming and decoration, speaker briefs and speech-writing, working with sister agencies as required
Provides quality control, issues management and hands on support at the event, and professionally interact with clients, stakeholders and guests
Planning and Strategy
Supports senior managers on new business pitches, tenders and proposals including research, brainstorming, drafting case studies, developing media targets and story angles
Presents confidently at pitch meetings and tissue sessions as required
Prepares basic communications strategies and programs for clients and make a solid contribution to more complex ones
Manages and coordinates assigned junior account teams ensuring effective and efficient deployment of resources, and high-quality work that meets clients’ objectives in a manner that provides value for money and account profitability, flagging any issues with senior managers.
Ensures timesheets are completed accurately and in detail each day
Manages allocated budgets with no over-runs without prior client approval, including following all Havas Red and client financial processes including raising and processing purchase orders
New Business
Supports senior managers on new business pitches, tenders and proposals including research, brainstorming, drafting case studies, developing media targets and story angles
Presents confidently at pitch meetings and tissue sessions as required
Proactively recommends additional projects to existing clients
Maintains and grows a network on LinkedIn
Attends industry and relevant client events
Uses networks and networking opportunities to uncover new business opportunities and brings them to the attention of senior managers
OUR AGENCY BEHAVIOURS
Set up for success: We start from a place of discovery, seek out the right support and listen to all viewpoints with enthusiasm and positivity. We are committed to providing tools, training and mentoring to help us learn and improve, to create an environment to do our best work.
Pave the path: We choose courage over comfort. To be the best, we must always play like we are second-best, because that enables us to focus with clarity on getting better every day. We are fearless in our pursuit of transformational communications.
Execute with excellence: We do incredible work by raising the bar. Executing with
excellence means “good enough” simply isn’t good enough at our company. We go the extra mile to exceed expectations in all we do.
Be in balance: We expect the best from one another and strive for a culture of trust. We empower each another to be flexible and prioritize balance, mental well-being and physical health to enable us to do our best work.
Act with care: We have a responsibility to act with care about our business, our colleagues and the communities in which we operate. Caring is going the extra mile in how we do our jobs, treat our colleagues and contribute to making a positive difference in society.
Instil inclusivity: We are inclusive of different voices, perspectives and experiences, and believe we are stronger as a team when we celebrate our differences. Cultivating a culture of inclusion, equity and equality is never done, but we are passionate about the pursuit.
Contract Type :
Permanent
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