Pursuit & Proposals Marketing Specialist

Your Role

Gensler’s Singapore office is seeking a highly driven and strategic Pursuits & Proposals Marketing Specialist to play a central role in delivering high-impact business development outcomes.

This position is focused on the management of pursuits and Request for Proposal (RFP) processes, guiding opportunities from initial intake through to the development of compelling proposals and client presentations. The ideal candidate brings deep experience in architecture, design, engineering (AEC), or other highly proposal-driven professional services environments, with a strong understanding of the pace, complexity, and collaboration required to win work.

Reporting to the Singapore Marketing Manager, you will be an active contributor and integral member of the Asia Pacific & Middle East (APME) regional marketing team, while partnering closely with the Singapore office leadership team to support local business development and marketing priorities in Southeast Asia.

In addition to pursuits, this role contributes to proactive marketing and brand-building initiatives in the SEA market.

What You Will Do

Pursuit & RFP Management

Manage the end-to-end RFP process, from intake and qualification to submission

Assess requirements, define pursuit strategies, and coordinate timelines and inputs across teams

Support go/no-go decisions and ensure compliance with client and brand standards

Proposal & Presentation Development

Lead the creation of high-quality proposals and client presentations with a critical emphasis on graphic design capabilities

Develop compelling win themes, messaging, and visual narratives

Collaborate with leadership and project teams to translate complex content into clear, persuasive submissions

Strategic Business Development Support

Partner with leadership on pursuit strategy, positioning, and interview preparation

Strengthen competitive differentiation through targeted messaging and insights

Proactive Marketing & Brand Building

Contribute to marketing campaigns and brand initiatives in the SEA and, where relevant, APME markets

Support development of:

Thought leadership materials

Client events and industry engagements

Align local activities with regional and global marketing strategies

Regional & Local Collaboration

Collaborate with the APME regional marketing team on shared pursuits and initiatives

Work closely with Singapore office leadership to support local priorities and opportunities

Operational Excellence

Manage multiple concurrent pursuits in a fast-paced, deadline-driven environment

Maintain and improve proposal content, systems, and workflows

Sustainability Integration

Support Gensler’s broader sustainability goals through day-to-day activities. Incorporate sustainability messaging into pursuits and marketing efforts where relevant

Your Qualifications

Experience

5+ years of experience in marketing with a strong emphasis on RFP management, proposals, and pursuits

Bachelor's degree in architecture, Interior Design, Marketing, Graphic Design, Communications, Journalism, or Business

Proven experience in architecture, design, engineering (AEC) or other highly proposal-driven professional services environments

Demonstrated ability to manage complex, high-value pursuits from start to finish

Core Skills

Exceptional writing, editing, and storytelling capabilities paired with a keen eye for graphic design and visual composition

Strong strategic thinking and ability to contribute to win strategies

Excellent stakeholder engagement and collaboration skills

Highly organized with the ability to manage multiple deadlines and competing priorities

Design &Tools

Advanced proficiency in Adobe InDesign (required)

Working knowledge of:

Photoshop / Illustrator (preferred)

Microsoft Office (Word, Excel, PowerPoint) (required)

Google Slides, Keynote, Miro (plus)

Experience with CRM tools (e.g., Salesforce) is advantageous

Attributes

Proactive, detail-oriented, and solutions-driven

Comfortable operating in a fast-paced, deadline-driven environment

Strong collaborator across regional, multidisciplinary, and leadership teams

Life at Gensler

As a people-first organization, we are as committed to enjoying life as we are to delivering best-in-class design. From internal design competitions to research grants to “Well-being Week,” our offices reflect our people’s diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability and wellness programs. We also offer profit sharing and twice annual bonus opportunities.

As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.