Social Media and Branded Content Senior Specialist (Automotive Sector)

Company Description

MSX International Group is the leading global provider of outsourced business solutions for the automotive industry making business in more than 80 countries. MSXI’s deep industry expertise combined with advanced data analytics and custom software solutions improve the performance of automotive dealership networks by increasing revenue, reducing cost, and enhancing customer satisfaction.

Job Description

As a "Social Media and Branded Content Senior Specialist", you will ensure the proper execution, strategic consistency, and quality of all digital media activities, social media content, and influencer initiatives. You will guarantee alignment with brand objectives, budget, and creative guidelines.

Your main responsibilities:

Strategic Management of LinkedIn Content:

Define the annual and monthly communication plan for LinkedIn, aligned with business and reputation objectives.

Create content (copy, visual proposals, storytelling) tailored to different profiles within the organization.

Coordinate with relevant stakeholders to validate messaging, tone, and approach.

Manage the editorial calendar, schedule publications, and monitor performance.

Analyze results, extract insights, and continuously optimize the content strategy.

Briefing Creation for Social Media and Car Reviewers Content:

Develop briefings defining objectives, key messages, tone, formats, and deliverables.

Evaluate creator profiles: analyze brand affinity, content quality, metrics, and digital reputation.

Review and approve influencer campaign budgets.

Approve or request adjustments to the proposed content.

Coordination of Vehicle Loans for Influencers:

Ensure influencers receive vehicles on time and as agreed.

Maintain an up-to-date record of associated commitments.

Branded Content & Brand Image:

Ensure consistency in campaign look & feel across all touchpoints.

Oversee tone of voice and messaging to ensure brand alignment.

Validate content from external partners (e.g., publishers) to guarantee quality and coherence.

Validation of Digital Asset Adaptation:

Ensure all creative adaptations meet brand guidelines and specifications.

Guarantee visual and technical accuracy across formats and digital assets.

Qualifications

What we’re looking for:

Soft Skills:

Excellent written and verbal communication skills

Strong stakeholder management and coordination abilities

Negotiation and influencing skills

High level of organization and prioritization

Attention to detail and quality orientation

Strategic thinking and business mindset

Analytical mindset and data-driven decision making

Team collaboration in cross-functional environments

Proactive attitude and innovation mindset

Adaptability in dynamic environments

Problem-solving skills and results-oriented approach

Ability to manage multiple projects under tight deadlines

Education:

Bachelor’s Degree in Marketing, Advertising, Communication, Journalism, or related fields

Postgraduate degree (preferred): Digital Marketing, Social Media, or Corporate Communication

Microsoft Tools:

Excel (Advanced): KPI analysis, budget management, pivot tables

PowerPoint (Advanced): Strategic presentations and executive reporting

Teams / Outlook: Daily coordination with stakeholders

Other Tools:

Social Media Management: Hootsuite, Sprout Social, Buffer, Monday

Influencer Marketing: HypeAuditor, Kolsquare, Modash

Analytics: Google Analytics (GA4), Looker Studio, LinkedIn/Meta dashboards

Design: Canva (user level) + basic Adobe knowledge (Photoshop/Illustrator)

Languages & Experience:

English: B2–C1 (advanced, written and spoken)

Experience: 3–5 years in similar roles

What we offer:

Permanent full-time contract (40 hours/week)

Hybrid work: with up to 4 days of remote work

Ticket restaurante: about 11 euro per meal

23 vacation days + 3 extra company days (26 total)

Multicultural work environment

Training and development opportunities

Additional Information

With over 5,000 employees based in more than 80 countries across the globe, our teams provide industry leading expertise that spans:

Consumer Engagement

Parts, Accessories & Service Performance

Actionable Insights

Repair Optimization & Compliance

Learning Solutions

Distribution & Sales Performance

Our proven track record means that we now partner with almost every car manufacturer on the market.

The MSX Purpose

To empower Movers and Makers to thrive in our ever-changing world

The MSX Mission

To harness our expertise in mobility, the creativity of our global teams, and the power of technology, to craft tailored, sustainable and innovative solutions.

The MSX Vision

To be the clients’ first choice, recognized for our operational excellence and commitment to driving change and innovation in the mobility industry.

MSX is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, neurodiversity or other personal characteristics and backgrounds, age, sexual orientation, gender reassignment, religion or belief, or marital and parental status. As users of the Disability Confident scheme, we interview all disabled applicants who meet the minimum criteria for the vacancy.