E-Commerce Lead

H&M

Toronto, CAonsitePosted Jun 11, 2026

Skills

expresscss

About the role

Job Description

As an E-Commerce Lead, your main focus will be to optimize internal search, manage day-to-day execution of product exposure and optimize ranking, including deals, analysis and execution.

This on-site role reports into our Commercial Manager and is based out of the Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities

Product exposure analysis and execution

Publish content on .com and app according to QCP and in alignment with Marketing calendar

Manage day-to-day execution of product exposure and optimize ranking, including deals and discount activities, according to QCP and ad-hoc adjustments to secure optimal performance

Optimize internal search (e.g., add synonyms)

Collaboration

Commercial Managers manages commercial plan per customer group and will give input on campaigns, activations and product strategies (including ranking)

Experience Leads manages overall site plan and will give input on actions to ensure a seamless end-to-end digital shopping journey across customer groups

Who You Are:

Bachelor’s degree in Business, Marketing, Economics, or related field

Strong knowledge of online merchandising, UX, and site optimization

Strong analytical, commercial, and communication skills

Ability to collaborate effectively across functions and adapt to industry trends

2+ years’ eCommerce experience, preferably in fashion retail

Experience working with eCommerce platforms and tools

Qualifications

Why You’ll Love Working at H&M

We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability

We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years

You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

You’ll be able to express your personal style with our employee discount at H&M and COS

Additional Information

Compensation: salary range is $ 78,400

This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salaried, Exempt

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