Commercial Marketing Performance Manager

End Date

Saturday 27 June 2026

Salary Range

£61,344 - £68,160

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced Hours

Job Description Summary

We’re looking for a Commercial Marketing Performance Manager to drive growth, performance and strategic impact across our Affluent, Savings and Investments business.

Sitting within Brands, Marketing & Experience (BMX), the Full Funnel Marketing team uses data, insight and commercial expertise to design and optimise marketing that helps customers grow their financial futures with confidence. The role sits within our Strategy & Performance team.

As Commercial Marketing Performance Manager you will own the commercial performance of marketing, ensuring every activity is aligned to clear financial outcomes and delivers measurable impact. Responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.

This is an opportunity for a commercially sharp, data-driven leader who thrives in complex environments and can influence at pace.

Job Description

Commercial Marketing Performance Manager

Location: Leeds or Halifax

Salary: £61,344 – £74,976 pa

Contract: Permanent, Full Time (35 hours)

About this opportunity

We’re looking for a commercially focused and data-driven Commercial Marketing Performance Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience.

This role sits at the heart of our Strategy & Performance function , with accountability for driving and optimising the commercial performance of marketing.

You’ll own performance tracking, reporting and forecasting—using data and insight to monitor outcomes, optimise investment and ensure spend is aligned to clear financial targets.

This role is focused on in-year performance, trading and optimisation, ensuring marketing investment delivers against financial targets and commercial priorities. It’s a great fit for someone who’s commercially sharp, highly data-literate, and comfortable navigating complexity to drive clear, insight-led decisions.

What you’ll be doing

Performance & trading management

Leading in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimise plans dynamically

Designing and owning performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making

Identifying risks and opportunities early, and driving timely interventions to stay on track

Being responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.

Driving return on investment and improving marketing efficiency

Maximising return on investment by continuously optimising spend using performance data, channel efficiency insights and commercial analysis

Collaborating with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value

Embedding robust measurement frameworks to track, evaluate and improve marketing effectiveness over time

Strategy alignment & optimisation

Translating business priorities into clear marketing targets and performance metrics aligned to commercial outcomes

Driving consistency in how marketing performance is measured, evaluated and improved across the team

Storytelling using data -insights

Creating clear, compelling narratives that translate complex performance data into actionable insight

What you’ll bring

We know that great talent comes from many different backgrounds . While this role references specific experience, we recognise that skills can be developed in a variety of ways—so if you have relevant, transferable experience, we’d love to hear from you.

We’re looking for a proactive, commercially minded individual who is comfortable working with complexity, using data and insight to inform decisions, and driving performance in a fast-paced environment

You’ll also bring proven experience and track record across:

Commercial & strategic foresight (5+ years)

Strong understanding of revenue drivers, return on investment, cost management and value creation

Experience in owning the annual marketing budget and commercial targets and aligning marketing activity directly to commercial outcomes and growth priorities

Performance & trading management (5+ years)

Experience running in-year trading cycles and tracking performance against targets

Ability to identify risks and opportunities early and adapt plans at pace

Analytical & data expertise (5+ years)

Advanced analytical capability, with experience working with complex datasets, modelling and forecasting and ability to translate complex data into clear, compelling commercial insight

Strong experience using data to inform decisions, challenge assumptions and optimise outcomes

Confidence with tools such as Excel for forecasting, scenario planning and return on investment analysis

It would be great if you also had

Experience within financial services or a regulated environment

Experience in marketing effectiveness, optimisation or performance roles

Exposure to affluent, wealth, savings or investment products

WHY JOIN US?

This role offers the opportunity to shape the commercial performance of marketing in a key growth area of the business. You’ll play a central role in connecting strategy, performance and execution—driving meaningful outcomes for both customers and the business.

If you need any adjustments during the selection process, please let us know— we’re here to support you and help you do your best.

We also offer a wide-ranging benefits package, including:

A generous pension contribution of up to 15%

An annual performance-related bonus

Share schemes including free shares

Benefits you can tailor to your lifestyle, such as discounted shopping

30 days’ holiday, plus bank holidays

A range of wellbeing initiatives and generous parental leave

Our ambition is to be the leading UK business for diversity, equity and inclusion—creating an environment where everyone can thrive, learn and grow!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.