Creative Director

About the Role

We're looking for a Creative Director to lead the visual identity of our ecommerce business across photography, graphic design, and web experience. You'll be the connective tissue between our brand partners and our internal creative team — ensuring every touchpoint is on-brand, commercially driven, and executed with precision. You'll work directly with brands for creative input and approvals, translating their vision into compelling digital product experiences.

This role is made for someone who lives and breathes pop culture. At CultureFly, our products exist at the intersection of fandom and everyday life. We want a creative leader who genuinely geeks out over the franchises, characters, and cultural moments we bring to life — because that passion shows up in the work. If you can spot a trend before it peaks and know what a fan community truly wants to see, you'll thrive here.

Responsibilities

Own end-to-end creative direction for all ecommerce visual output — from brief to live

Direct photo and video shoots: casting, styling, set direction, and post-production oversight

Lead design standards for product pages, homepage, email campaigns, and paid media

Partner directly with brand representatives for creative alignment, revisions, and approvals

Translate brand guidelines and IP into scroll-stopping, conversion-optimized creative

Collaborate cross-functionally with merchandising, marketing, and product teams

Build and manage a high-performing creative team and/or agency and freelancer relationships

Establish scalable creative systems, templates, and brand asset libraries

Review and approve all creative before it goes to brand or goes live on-site

Qualifications

7+ years in creative roles, with 3+ years in a leadership capacity

Strong ecommerce or DTC background — you understand what converts

Proven experience art directing photo and video shoots end-to-end

Proficiency across Adobe Creative Suite and Figma

Experience managing brand relationships and navigating approval processes

Strong portfolio spanning photography, graphic design, and web creative

Excellent communicator — able to present creative rationale with confidence

A genuine passion for pop culture, fandom, and the communities around them

Nice to Have

Experience in licensed or IP-driven merchandise

Familiarity with Shopify or similar ecommerce platforms

Background in pop culture, entertainment, or collectibles

Experience building a creative department from the ground up

Motion design or video editing skills

Pay: $80,000.00 - $110,000.00 per year

Benefits:

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Work Location: In person